Ford dealerships sign up to use Showcase App and Apple iPad

Article by Christian A., on August 15, 2012

About 140 of Ford’s 3,300 dealerships have signed up for the six-month Ford Motor Co. pilot program to test an Apple iPad application dubbed the Showcase App in dealership sales departments, according to Michelle Moody, Ford technology communications manager. One of those dealers is New Jersey-based Rich Savino who plans to remove all 20 personal computers on the tables of his sales consultants by Oct. 1.

Savino has ordered one iPad for every manager and sales consultant at All American Ford of Old Bridge, N.J. Savino said that the PC’s era is over. He said that the PC is a “wall” between the dealer and the customer. During the pilot, the 20 sales consultants of the store, shared six iPads.

Ford launched the nationwide iPad program on Aug. 1. Moody said that the optional application is linked to Ford's ordering and sales reporting systems, aiding the sales consultants in making the process easier.

Ford CEO Alan Mulally, which is a known fan of Apple products, has been urging for technology to boost the sales process. The app is the product of Razorfish, a digital marketing agency, with the help of Ford Direct, a service jointly established and owned by Ford and its dealers to assist them with making an online presence known.

Staffers in several areas have helped. The Showcase App is expected to help sales staffers in several areas. It comes with short, Web-based instructional videos to explain new technology in Ford and Lincoln vehicles, like the MyFord Touch infotainment system, Sync voice recognition and Park Assist. The app also includes a list of vehicles that dealerships have their stock. Information about packages, features and window stickers have been also been released.

If you liked the article, share on:

Topics: ford, dealership, ipad, app

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries