Ford and Lincoln have had total sales of five million vehicles equipped with the Sync in-dash infotainment system since the system had first made its debut on Ford vehicles five years ago. Microsoft and Ford came together seven years ago to jointly offer in-dash infotainment and in-pocket devices such as phones and digital media players.
Their product is Sync, which debuted on the stage in January 2007 at the International Consumer Electronics Show. Back then, to show off how flexible the system is, CEO Alan Mulally used a Palm Treo smartphone, Apple iPod, Motorola Razr flip-phone, and Microsoft Zune digital media player. Since then, many changes took place.
Instead of the iPod, the system now uses the iPhone. The Zune and Treo aren’t around anymore while the Razr has become an Android smartphone. Ford’s Sync system functions with the two major schools of smartphone thought, permitting drivers to voice activate things features such as climate, audio, and navigation destinations and detours.
Sync has encountered a fair amount of obstacles and successes. The original Ford Sync system had depended only on physical buttons and added a touchscreen for navigation-equipped vehicles later on. It received much accolades and boosted Ford’s reputation with consumers hoping to merge their love of mobile devices with their affinity for cars. This system continues to be produced but with a more advanced version. Sync with MyFord can already offer features such as MOG digital music streaming, NPR News reports and podcasts, turn-by-turn navigation (even with no on-board GPS system), and even everyday deals with the aid of Roximity.
“SYNC has helped us evolve as an automaker, to think and act more like a technology company, with a new level of openness and access that has forever changed how we look at our business and respond to our customers,” said Paul Mascarenas, chief technical officer and vice president, Ford Research and Innovation. “Ultimately, SYNC embodies what Ford is all about: going further to transform innovative ideas into products that are affordable, attainable and valuable to millions of people.”