Ford unveiled the all-new EcoSport Concept at the 2012 New Dehli Auto Show in India and honestly to tell you it made quite a buzz. As expected, the new EcoSport is actually a thinly disguised future production model as Ford needs some feedback in order to know if the car will be a success. The new EcoSport Concept will replace the first-generation EcoSport model launched back in 2004 and will use the same B-segment architecture seen on the Fiesta and the B-Max.
As you can see from the photos, the new EcoSport carries the new design philosophy seen on the 2013 Ford Escape, and this means that we can see a larger lower grille as well as a rounded ‘nose’.
If the previous EcoSport model was sold only in South and Central American markets this is about to change as the new EcoSport will be sold in select markets in Asia, including both India and Thailand. Still, the new Ford EcoSport could also be sold in select European markets.
“This is a significant milestone for our global product development process,” said Derrick Kuzak, Ford’s group vice president for global product development. “It proves that great small-car models for growth markets can be created in growth markets, using One Ford to leverage our global design and engineering expertise.” Production of the new Ford EcoSport is expected to begin by the end of 2012.
The all-new Ford EcoSport is part of the carmaker’s commitment to offer a full portfolio of vehicles in China. In fact, it will be the second of 15 new Ford vehicles that will be introduce in China by 2015. In addition, the new EcoSport is part of a much larger plan to introduce over 50 new vehicles and powertrains to the Asia Pacific and Africa region by mid-decade.
According to Hinrichs, its superior fuel efficiency and a wide array of smart technologies should allow the new Ford EcoSport to launch Ford into a new segment in China and in other growth markets in Asia.
To support Ford's aggressive expansion plan in China, the carmaker is making several new investments to increase its production capacity in the country. Earlier this month, Ford and its joint venture Changan Ford Mazda Automobile (CFMA) announced an investment of around $ 600 million to expand capacity in Chongqing by 350,000 passenger vehicles. This should hike the carmaker’s total capacity in China to 950,000 units by 2014. Furthermore, the new investment means Ford's total investment in the country will soon reach $4.1 billion. CFMA operates two assembly plants and an engine plant in Chongqing. CFMA is currently building $500-million engine plant and a $350-million transmission facility.
Ford unveiled the new Ford EcoSport at 2012 Auto China in Beijing, boasting of a contemporary shape, as well as a modern and sophisticated interior. Ford's all-new small SUV accommodates five occupants while providing a high driving position with superb visibility. The new EcoSport also offers a refined and silent cabin marked by carefully selected and matched materials.