The Ford EcoSport is a small utility, according to FoMoCo and was designed for emerging markets such as India and Brazil where there are plenty of scooters and small cars. Based on the Ford Fiesta, the EcoSport might also arrive in the United States as executives are hinting this.
According to Jim Farley a.k.a. global boss of sales, marketing, service and Lincoln, the company is studying very closely the issue.
Same Farley added that the sales of crossover grown 35 percent since 2005 and crossovers are on of the biggest trends.
The Ford EcoSport is sold in 10 countries this year but FoMoCo is planning to sell the “small utility” in 62 contries by 2017. Moreover, Ford is also planning to sell the Edge in 40 countries by 2017. The Ford Edge is currently sold in only 16 countries.
Ford’s compact EcoSport was developed utilizing the brand’s very own B-segment global platform. What this means is that customers can experience the fuel efficiency and agility expected from a small family car. At the same time though, it will also offer the spaciousness, flexibility, and the ability to go anywhere of an SUV. It even has a high driving position.
Under the EcoSport, Ford will be offering a wider range of powertrains that are considered as efficient. This includes the EcoBoost 1.0-liter petrol engine capable of 125 PS and was even awarded as International Engine of the Year. Other powertrains are the 1.5-liter petrol engine offering 110 PS and the 1.5-liter diesel engine with output of 90 PS. All of the powertrains offer fuel efficiency that leads the segment.
EcoSport Chief Programme Engineer Nick FitzGerald shared that for the European market, the new EcoSport will have the style customers want, the flexibility, and of course, being economical. The new EcoSport will round up the comprehensive small car range for this market, he added. These include the Tourneo Courier, the Ford Fiesta, and even the new multi-activity compact B-MAX vehicle, he continued.
Ford revealed that the EcoSport will be the first model from the brand to be developed purely in South America. The first generation of the EcoSport was launched in 2003 and what this groundbreaking model did was to set a new segment.
Since its initial introduction, the EcoSport has sold at least 700,000 units in the Europe market. The EcoSport will also join the Kuga, which was recently launched. With the Kuga, Ford hopes to strengthen its SUV tradition as it projects to sell SUVs amounting to around 1 million units spanning over six years. Further, the brand is also planning to introduce the new Edge to Europe. This utility vehicle shows more premium feel and is larger and has long been popular not just in the U.S. but other markets as well.