Ford Escape is 1st small utility to hit 150,000 unit H1 sales

Article by Anita Panait, on August 1, 2013

Ford Escape is now the first small utility vehicle that was able to sell over 150,000 units in the first half of any year. Ford sold 156,626 Escapes in the first six months of 2013. This brings the Ford Escape on pace to surpass its all-time annual sales record of 261,008 vehicles, which was set in 2012. The Ford Escape effectively outsold the Honda CR-V and Toyota RAV4 in the first half of this year.

Amy Marentic, group marketing manager for global cars and crossovers at Ford, remarked that the Escape’s “great performance, standout design and outstanding fuel economy” are attracting new buyers. She added that it was “great to see Escape break new ground,” which shows that Ford is listening to customers and delivering competitive global vehicles.

The Ford Escape grew 23 percent in sales in the United States, the vehicle outpaced growth in the small utility segment that gain 13 percent in the first half of 2013.

Escape’s retail registrations on coastal markets gained 33 percent, thrice as fast as the small utility segment. A number of key coastal cities contributed to Escape’s sales success in the first half of the year.

In the January-June period, the Ford Escape gained 61 percent in Miami; 41 percent in Orlando, Fla.; 33 percent in both Charlotte, N.C. and Seattle; 31 percent in Washington, D.C; and 26 percent in San Francisco. The Ford Escape also gained 25 percent in both Los Angeles and Boston. The top competitive conquest brand in Los Angeles, Boston, Seattle, Charlotte and Washington, D.C. is Toyota while the top competitive conquest in New York and San Francisco is Honda.

The newly-released Ford Escape provides the flexibility and cargo volume SUV buyers demand with the sports-inspired design they dream of.

Escape’s athletics styles are no coincidence. The brilliant Ford designers were challenged to build the picture of a successful athlete – from its clear-cut muscles to its unchallenged speed – that displays exemplary motion and brute force.

The all-new SUV will be retailed as the Ford Escape in North America and will be introduced later wearing a Kuga badge in numerous markets all over the world.

Function follows form as the trendy design permits for cargo capacity that exceeds the outgoing Ford Escape – with 68.1 cubic feet of space behind the first row and 34.4 cu. Ft. behind the second row. The new Kuga will be rather longer than the existing model, providing greater luggage space.

Escape’s seats, Ford’s latest, lost weight while increasing customer usability. The seat design has shed around 3 pounds while the seats themselves have increased more utility – two-way power recline and two-way power lumbar support, in addition to the trademark six-way adjustability.

Also available is the sport seat with taller bolsters and a unique sew style.

Topics: ford, ford escape, sales

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