Ford Explorer receives new appearance package, colors for the 2015MY

Article by Christian A., on June 14, 2014

The Ford Explorer managed to exceed 20,000 units of sales since July 2005. Ford sold 20,346 units of the Explorer in May, making it the best-selling month for the current generation of the vehicle.

For will be introducing the 2015 Ford Explorer XLT this month with a new appearance package that makes it look sportier and more comfortable while donning an array technological elements. The new package provides the Ford Explorer XLT a grille and mirror caps finished in Magnetic Metallic and a set of 20-inch machined aluminum wheels with painted pockets. Also included are leather-trimmed and heated front seats with genuine Miko suede inserts.

For 2015, the Ford Explorer is also available with a number of new options like a sport-inspired appearance package that increases the vehicle’s comfort and technology levels without making it hard for customers’ pockets. Furthermore, the 2015 Explorer is now available with new colors and features.

Matt Zuehlk, Ford Explorer brand manager, remarked that that these upgrades are the carmaker’s answers to customers’ demands. He noted that the Explorer XLT could now be dressed with the looks of the Ford Explorer Sport with the new appearance package, which he describes as bold and rugged, while offering striking technology at a good value.

The new optional package will be available this month, allowing customers to vary the look of their Explorer units. This new package comes as utility vehicles experience further customer demand. Compared to May 2013, sales of the Ford Explorer surged 21 percent to 20,346 vehicles in May 2014.

According to Ford’s analysis of Polk new vehicle retail registration data from IHS Automotive, the American carmaker is increasing its share within the millennial demographic, which is defined as customers from age 18 to 34. Based on the analysis, vehicle registrations within the millennial demographic have soared 33 percent since 2009, while Ford’s share has surged 72 percent, which is over double the growth of the industry. This means that from a retail share of 9.4 percent of the millennial demographic in 2009, the Ford brand now commands a share of 12 percent today.

Since 2009, the Ford Explorer has been credited for 21 percent of the brand’s overall growth in retail registrations within the millennial demographic. Erich Merkle, United States sales analyst for Ford, quipped that the contribution of the Explorer contributes to Ford’s millennial sales and share growth is greater any other passenger car or utility vehicle in its lineup. He noted that this serves as evidence that the Explorer appeals to all types of customers with its great looks and third-row versatility.

Ford’s new appearance package for Explorer XLT includes a number of stunning exterior elements like black body-side cladding, roof rack rails and 20-inch machined aluminum wheels with painted pockets. Other stunning exterior elements include a Magnetic Metallic painted grille and mirror caps as well as an “EXPLORER” hood badge, body-colored door handles and liftgate applique. Inside, the package includes leather-trimmed, heated front seats with Miko suede inserts and contrast stitching. The interior also features an auto-dimming rearview mirror and floor mats with special badging.

The new appearance package also includes upgrades like SYNC with MyFord Touch with two 4.2-inch color LCD screens in the instrument cluster. Further technological upgrades include an eight-inch color LCD touch screen in the Meteorite Black center stack, two USB ports and an SD card reader.

For 2015, new 18-inch aluminum wheels are now standard on the base model while Class III trailer tow package comes standard for the Explorer Sport. The new 2015 Ford Explorer is also available in three new colors: Caribou Metallic, Magnetic Metallic and Bronze Fire Metallic Tinted Clearcoat.

Press Release

FORD EXPLORER UPDATED FOR 2015 WITH NEW COLORS, FEATURES AND A SPORTY NEW LOOK IDEAL FOR SUMMER

Ford Explorer sales break the 20,000-vehicle mark last month for the first time since July 2005; 20,346 vehicles sold makes May the best month ever for the current-generation utility
2015 Ford Explorer XLT is available later this month with a new appearance package that adds a sportier look and more comfort and technology features at an outstanding value
New package includes grille and mirror caps painted Magnetic Metallic, 20-inch machined aluminum wheels with painted pockets, and leather-trimmed and heated front seats with genuine Miko® suede inserts

Ford Explorer brings new options to utility vehicle customers for 2015, including a sport-inspired appearance package that raises the bar on comfort and technology without breaking the bank, as well as new colors and features.

“Customers asked for more and this is our answer,” said Matt Zuehlk, Ford Explorer brand manager. “We know consumers love the look of Explorer Sport; with this package, you get that for Explorer XLT. It looks bold and rugged, and offers impressive technology at a surprising value.”

Available later this month, the new option brings even greater variety, as customer demand for utility vehicles increases. Explorer sales topped 20,000 in May for the first time since July 2005, with 20,346 vehicles sold. This is a 21 percent increase compared to May 2013.

Based on Ford analysis of Polk new vehicle retail registration data from IHS Automotive, Ford is gaining share in the millennial demographic, defined as buyers ages 18-34. According to the analysis, as vehicle registrations within this demographic have increased 33 percent since 2009, Ford’s share has increased 72 percent, more than double the industry pace. That means retail share for the Ford brand in this age group grew from 9.4 percent in 2009 to 12 percent today.

Since 2009, Explorer has contributed 21 percent to Ford’s overall growth in retail registrations within this coveted demographic.

“Explorer contributes more to Ford’s millennial sales and share growth than any other passenger car or utility vehicle in the lineup,” said Erich Merkle, U.S. sales analyst for Ford. “This is more proof Explorer attracts all types of customers with great looks and third-row versatility.”

The new appearance package for Explorer XLT includes striking exterior details, with 20-inch machined aluminum wheels featuring painted pockets, black body-side cladding and roof rack rails. Other features include a Magnetic Metallic painted grille, mirror caps and liftgate appliqué, “EXPLORER” hood badge and body-color door handles.

Interior details include leather-trimmed, heated front seats featuring Miko® suede inserts and contrast stitching, floor mats with special badging and auto-dimming rearview mirror.

The package also features technology upgrades such as SYNC® with MyFord Touch®, two 4.2-inch color LCD screens in the instrument cluster, an 8-inch color LCD touch screen in the Meteorite Black center stack, two USB ports and an SD card reader.

Additional updates for 2015 include new 18-inch aluminum wheels now standard on the base model; Class III trailer tow package now standard on Explorer Sport; and three new colors – Bronze Fire Metallic Tinted Clearcoat, Caribou Metallic and Magnetic Metallic.

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Topics: ford, ford explorer, suv

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