Ford F-150 tops 2013 American-Made index of Cars.com

Article by Anita Panait, on June 27, 2013

Ford F-150 has earned the top spot in Cars.com's 2013 American-Made index, a list of most-US-made models, the Web site said in an e-mailed statement to Bloomberg. The F-150 booted out four-time index-topper Toyota Camry sedan. Cars.com's 2013 American-Made index ranks model lines based on sales and whether their parts and the completed vehicles are produced in the United States.

F-150 was one of the biggest contributors to Ford's 22-percent jump in sales in the first five months of 2013. Ford disclosed in May that it is hiring 2,000 additional workers and a third shift at its F-150 assembly site in Missouri to increase pickup output starting in the third quarter of 2013.

Patrick Olsen, Cars.com's editor-in-chief, said in the statement that Ford's top ranking this year is a good indicator of "how pickup trucks are dominating auto sales so far in 2013," and how the local carmakers are "bouncing back."

According to Olsen, vehicle sales are the main reasons for F-150's top ranking, since the pickup's assembly point and local parts content of the F-150 practically remained the same from 2012 to 2013. Ford sold 1.05 million light vehicles in the US in the first five months of 2013 for a 13-percent surge.

The carmaker also managed to increase its market share by 0.8 percentage point in the period to 16.4 percent, according to Autodata Corp. The F-150 had held the top ranking on the index from 2006 to 2008.

Ford Motor Co. is celebrating the unveiling of the latest iteration of the Ford F-150 with some of its beloved customers – farm professionals and leaders of the future who are members of the FFA.

According to Mark Fields, Ford president of The Americas, the carmaker has a commitment to get the job well done through its trucks. Moreover, Ford has a commitment to continuously improve its trucks with new features and capabilities, thereby enabling F-Series owners to become more productive.

All of these commitments are being demonstrated through the new F-150, which gets a new front end design and new technologies – like MyFord Touchwith voice-activated driver controls and high-intensity discharge (HID) headlamps – for the 2013 model year.

Doug Scott, Ford Truck group marketing manager and FFA sponsor board member, remarked that farm families have been considered as one of the F-Series’ important customers. He noted that these families -- - who are fond of multi-tasking – consider a Ford pickup are their family transportation and economic livelihood as these trucks means rugged capability and reliability. Scott noted that they considered Ford pickups as an enduring agricultural tradition, and thus the group is delighted in being part of the unveiling of the new F-150.

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