The low emission ECOnetic engine from Ford is now available for the top-of-the-line Titanium and the mid-range Zetec models. The ultra-economical ECOnetic Fiestas now only emits 95g/km carbon dioxide, a decrease by 3g/km. With the addition of Titanium and Zetec models to the current Edge ECOnetic, customers now have three models to choose from in the "green" lineup.
All the three ECOnetic models are equipped with the Dagenham-built, specially calibrated variant of the 1.6-liter, 95PS Duratorq TDCi engine with Diesel Particulate Filter (DPF), giving a combined 78.5 mpg.
This fuel economy paired with zero road tax (Vehicle Excise Duty) can now be coupled with more in-car features for a great driving experience. Ford of Britain's marketing director, Anthony Ireson, stated that expanding the ECOnetic across the series will answer the demand "with style" for a vehicle with lower emissions and at the same time, provides comfort, affordability and performance.
In the Fiesta lineup, the models start with the Edge ECOnetic, which is priced from £13,895. It has low rolling resistance tires, aerodynamic improvements, lowered suspension, air-conditioning, and Electronic Stability Programme (ESP).
The Zetec ECOnetic, which is priced from £14,445, has 14-inch 6-spoke alloy wheels, rear wheel air deflectors, front fog lights, lower front grille, chrome surrounds on headlights, three-spoke leather steering wheel, ambient lighting, and tailgate handle and belt line finisher.
As for the Titanium ECOnetic, which is priced from £15,645, it is equipped with a perimeter alarm, two rear speakers, automatic wipers, automatic headlamps, electronic automatic temperature control (EATC), privacy glass, power-operated folding door mirrors, front upper grille chrome strip, cruise control, Bluetooth voice control and USB connectivity, and Sony DAB Radio.
On its front end, the Ford Fiesta carries the global face of the company with the Blue Oval badge on the center of the grille and just above the trademarked lower grille opening shaped like an inverted trapezoid. These various subtle cues stimulate the familiarity across its line-up resulting in a clear link between midsize and fuel efficient Fusion, the bold Fiesta, and the unique Ford Taurus. Meanwhile, it is at the rear that many design elements of the new Fiesta converge like the taillamp that comes with a honeycomb detail and mounted on the corners.
Other design elements include the low roofline that sweeps to the spoiler and the chamfered liftgate glass in the rear. With the strong quarter panels in the rear wrapped even tightly, it ensures that attention is focused on the wheels and its confident stance.
Going back to the front end, the elongated and wide headlamps are able to surround and even link the hood to its sculpted and muscular front fenders. Regardless of what body style is selected, whether it is the four-door sedan or the five-door hatchback, it is guaranteed that enough space is delivered not only to the occupants but to their gears as well.
The already excellent design of the Fiesta is improved even better with a selection of nine new colors. These include colors like Blue Flame, Lime Squeeze, and Bright Magenta. While these different choices help introduce individuality to each model, the number of colors available is more than what other competitors in its segment offers.
Ford Fiesta design manager Kevin George revealed that with potential Ford Fiesta customers themselves being influential, the company’s “energy in motion” philosophy is more than apt considering that it is a reflection of their very own lifestyle and outlook.
What makes the Ford Fiesta distinct is that the use of the kinetic design brings with it a sense of movement, even when it is not actually moving. This design also balances the different character elements in order to display the Ford identity. As such, it enables the Ford Fiesta to display its individuality, style, and air of confidence. For the Fiesta, Ford is aiming for a mind-set that can be described as youthful "design progressive.” Ford is aimig to attract customers who tend to put a high value on diversity and style.