Ford Motor Co. – in partnership with Fisher-Price -- has unveiled the 2015 Power Wheels F-150, designed for children three years and up. The 2015 Power Wheels F-150 is a kiddie version of the 2015 Ford F-150 aluminum truck that the carmaker will roll out this year.
The kiddie F150 -- featuring LED headlamps, off-sidewalk capabilities, and a top speed of 6 mph – was unveiled at the Westin Hotel at Detroit Metro Airport with the same pomp and music used when the carmaker unveil the real F-150 at the Detroit auto show.
Fisher-Price will start selling the Power Wheels F-150 in September at a starting price of $349. Mark Bentley, Ford’s licensing manager, disclosed that the toy F-150 is company’s best revenue-generating product among all licensed goods.
Ford has been a 15-year partner with Fisher-Price, with its Jeep, Cadillac and other brands features in the toy-makers’ Power Wheels lineup. Ford has partnered with over 400 companies to license products like Mustang pool tables as well as video games.
These licensing agreements help generate around $2 billion per year, according to License! magazine. The 2015 Power Wheels F-150 could take on up two kiddie passengers or a total of up to 130 pounds. It is powered by a 12-volt battery and be driven off-sidewalk on wet grass and gravel.
It also features an MP3 jack and FM radio. The Extreme Sport version of the kiddie F-150 features LED headlamps similar to those of the larger 2015 F-150. The kiddie F-150 was recently spotted being towed by its adult-sized equivalent around Ford’s Dearborn base in Michigan.
Its plastic body was stamped in Windsor, Ontario, while its final assembly will be in Mexico. The kiddie F-150 underwent product testing and validation at Fisher-Price HQ in East Aurora, N.Y.