Ford Motor Co. – in partnership with Fisher-Price -- has unveiled the 2015 Power Wheels F-150, designed for children three years and up. The 2015 Power Wheels F-150 is a kiddie version of the 2015 Ford F-150 aluminum truck that the carmaker will roll out this year.
The kiddie F150 -- featuring LED headlamps, off-sidewalk capabilities, and a top speed of 6 mph – was unveiled at the Westin Hotel at Detroit Metro Airport with the same pomp and music used when the carmaker unveil the real F-150 at the Detroit auto show.
Fisher-Price will start selling the Power Wheels F-150 in September at a starting price of $349. Mark Bentley, Ford’s licensing manager, disclosed that the toy F-150 is company’s best revenue-generating product among all licensed goods.
Ford has been a 15-year partner with Fisher-Price, with its Jeep, Cadillac and other brands features in the toy-makers’ Power Wheels lineup. Ford has partnered with over 400 companies to license products like Mustang pool tables as well as video games.
These licensing agreements help generate around $2 billion per year, according to License! magazine. The 2015 Power Wheels F-150 could take on up two kiddie passengers or a total of up to 130 pounds. It is powered by a 12-volt battery and be driven off-sidewalk on wet grass and gravel.
It also features an MP3 jack and FM radio. The Extreme Sport version of the kiddie F-150 features LED headlamps similar to those of the larger 2015 F-150. The kiddie F-150 was recently spotted being towed by its adult-sized equivalent around Ford’s Dearborn base in Michigan.
Its plastic body was stamped in Windsor, Ontario, while its final assembly will be in Mexico. The kiddie F-150 underwent product testing and validation at Fisher-Price HQ in East Aurora, N.Y.
Ford is introducing the toughest, smartest and most capable F-150 so far. Considered as the reinvention of America's favorite truck, the all-new Ford F-150 is setting the bar higher for future trucks.
As designed, the all-new F-150 is defined by its fusion of power, capability and efficiency. This is evident in the use of advanced materials that help enhance durability while inhibiting corrosion as well as on the employment of faster processors to improve driving performance. The new F-150 also makes use groundbreaking cargo management and towing solutions.
Mark Fields, Ford Motor Co.’s chief operating officer, remarked that while the F-150 is known for being Built Ford Tough, it is now both tough and smart. He added that while the all-new F-150 is redefining the future of trucks, it also embodies the carmaker’s One Ford plan to build vehicles that serve customers while committing to the highest levels of quality, smart design, fuel efficiency, safety, and value.
Part of the Ford F-Series truck lineup, the Ford F-150 has been named the best-selling truck in America for 37 years in a row and the best-selling vehicle in the country for 32 years.
Joe Hinrichs, Ford executive vice president and president of The Americas, quipped that the F-150 has a distinct connection with customers, as the truck has been able to -- time and again – deliver the capabilities clients need for work or play along with tougher, smarter features.