Ford, Fisher-Price unveil 2015 Power Wheels F-150 for small kids [w/video]

Article by Christian A., on June 26, 2014

Ford Motor Co. – in partnership with Fisher-Price -- has unveiled the 2015 Power Wheels F-150, designed for children three years and up. The 2015 Power Wheels F-150 is a kiddie version of the 2015 Ford F-150 aluminum truck that the carmaker will roll out this year.

The kiddie F150 -- featuring LED headlamps, off-sidewalk capabilities, and a top speed of 6 mph – was unveiled at the Westin Hotel at Detroit Metro Airport with the same pomp and music used when the carmaker unveil the real F-150 at the Detroit auto show.

Fisher-Price will start selling the Power Wheels F-150 in September at a starting price of $349. Mark Bentley, Ford’s licensing manager, disclosed that the toy F-150 is company’s best revenue-generating product among all licensed goods.

Ford has been a 15-year partner with Fisher-Price, with its Jeep, Cadillac and other brands features in the toy-makers’ Power Wheels lineup. Ford has partnered with over 400 companies to license products like Mustang pool tables as well as video games.

These licensing agreements help generate around $2 billion per year, according to License! magazine. The 2015 Power Wheels F-150 could take on up two kiddie passengers or a total of up to 130 pounds. It is powered by a 12-volt battery and be driven off-sidewalk on wet grass and gravel.

It also features an MP3 jack and FM radio. The Extreme Sport version of the kiddie F-150 features LED headlamps similar to those of the larger 2015 F-150. The kiddie F-150 was recently spotted being towed by its adult-sized equivalent around Ford’s Dearborn base in Michigan.

Its plastic body was stamped in Windsor, Ontario, while its final assembly will be in Mexico. The kiddie F-150 underwent product testing and validation at Fisher-Price HQ in East Aurora, N.Y.

Topics: ford, ford f-150

If you liked the article, share on:

Comments

Recommended

What has BMW been up to lately? The company recently announced that they are currently focusing on electrification, and so far, their new architecture will enable “electrification of every model...
by - July 26, 2017
A couple of days ago, Ford came out with their pursuit-rated F-150 Police Responder, and we were quite impressed with what it has to offer. And we are pretty sure...
by - July 26, 2017
Aside from fronting Honda’s annual summer tour, pop rock band OneRepublic was also given an opportunity to customize a 2017 Honda Civic Type R. The car is a one-off and...
by - July 26, 2017
Everyone seems to know that the Alfa Romeo Giulia has been recently experiencing problems. Turns out, the blame goes to Giulia’s software. Reid Bigland, big time executive from Alfa Romeo...
by - July 26, 2017
Romanian automotive media publication cars.ro earlier said that the new Ford Fiesta will no longer be offered in the United States. Robert Stiller, Ford’s vehicle program manager for the B-segment,...
by - July 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries