Ford Focus is the top-selling nameplate worldwide in the first half of 2013 with a 20% increase compared to the first half of 2012. It received this same title for the entire 2012 and is on track to be recognized also for 2013. Furthermore, Ford Fiesta is the No. 4 vehicle in terms of sales. According to Polk global vehicle registration data, Ford is the only brand to have two nameplates among the global top five best-sellers.
There were 589,709 Ford Focus registrations in the first six months of 2013, mainly driven by the increasing demand from customers in China and other Asian countries. In China, Focus sales went up 137% from 2012, to a total of 202,380 vehicles.
This means that China is the single biggest global market for the car with a third of Focus sales. The Focus is being lauded for its smooth handling, advanced technologies, looks, performance, and fuel economy. It is doing well in other countries in Asia too. Through September, Ford says that Focus sales are higher by 193% in Indonesia, 72% in both the Philippines and Vietnam, and 42% in Thailand.
On the other hand, the Ford Fiesta is the best-selling subcompact car worldwide, with 356,434 registrations in the first half of 2013. Jim Farley, Ford executive vice president, global marketing, sales and service and Lincoln, said, “Fiesta is off to a terrific start, and Focus just keeps getting better – especially in China.”
Ford developed the next generation of the Focus in Europe and is selling it in more than 120 markets around the world – sharing 80 percent of their parts. This was made possible by having the next-generation Focus underpinned by Ford’s new global C-segment platform, which is set to underpin around 10 vehicles globally, accounting for around two million units of the carmaker’s annual production by 2012.
Kuzak remarked that the presentation of the three core Ford Focus body styles in Paris marks another key milestone in the carmaker’s global C-car strategy. He disclosed that Ford is set to commence production of the Focus simultaneously in the Saarlouis and Michigan assembly sites, marking the start of the plan to deliver at least ten new derivatives of the C-segment platform globally.
Ford also confirmed in Paris that the next-generation Focus range won’t go beyond the three-model core, with no plans to expand with a three-door or a coupé-cabriolet. Kuzak revealed that since the five-door hatchback already has a sleek, coupe-like design, there was no need for a three-door version. He noted that the three-model Focus range is already enough to deliver the ideal blend of sportiness, dynamic appearance and every-day practicality. He remarked that for customers looking for a vehicle with the same dynamic looks but with extra space, Ford is offering the new C-MAX.
The carmaker has pledged to build the performance version for the Focus to the next-generation line-up, and this model – the Ford Focus ST -- is being previewed at Paris before its eventual introduction in 2012. This performance model is powered by a Ford EcoBoost engine that delivers 250 PS.