Ford Focus was the best best-selling vehicle nameplate in the world in 2013, according to Ford analysis of last year’s Polk new vehicle registration data from IHS Automotive. Ford posted an 8.1 percent surge in registrations of the Focus to 1,097,618 cars globally, including 317,110 in Europe. Europe accounted for 29 percent of total registrations while China generated more than one in every three Focus sales, according to Polk data.
Jim Farley, Ford executive vice president for Ford Motor Company Global Marketing, Sales and Service, remarked that it was remarkable to see Focus leading the industry as the best -selling vehicle nameplate in the world. He said that the new Focus underscores Ford’s commitment to continuous improvement –better technology and a sleeker, more modern exterior.
The new Focus features a restyled bonnet, grille and headlamps and new rear light clusters as well as a restyled boot lid. The interior of the new Focus features satin chrome detailing, new seat trims and switches. The new Focus offers a package of sensor-based, driver-assist technologies like Cross Traffic Alert that warns of approaching vehicles while reversing out of a parking space; Perpendicular Parking that helps drivers reverse into spaces alongside other cars; and Park-Out Assist that allows drivers to avoid obstacles while exiting a parallel parking space.
The new Ford Focus boasts of an improved Active City Stop collision avoidance system, which max operating speed is hiked to 50km/h from 30km/h in the current model.
The new Focus will also feature Ford’s MyKey technology that allows drives to limit top speed and reduce the max volume of the audio system. The new Focus is powered by 1.0-liter EcoBoost engine paired to with a six-speed transmission, boasting of better fuel efficiency than the current model.
“New Focus offers a host of new and cutting-edge features and technologies, but at the same time this latest version has been refined and simplified,” said Sherif Marakby, vehicle line director, Ford of Europe. “The sophisticated redesign has given Focus a new, fresh and modern style both inside and out, but the soul of Focus is the fun-to-drive feeling you get when you’re behind the wheel, and we’ve not compromised on that – in fact, we’ve improved it.”
Ford revealed that the new Focus comes with an interior that is both intuitive and finely crafted while having an exterior that is bolder and shows more emotion. Fitted to this new model are a number of new life-enhancing technologies along with key modifications on fuel economy. Because of this, the new model is able to bring what is already the best-selling nameplate in the world to new levels. Ford of Europe, Middle East and Africa President Stephen Odell shared that the brand was not simply satisfied with being on top.
Ford also wanted to amaze people with a new and dazzling version of the Focus, he added. He continued by saying that the new Focus has a more contemporary design, cutting-edge technology, and top-of-the-class fuel efficiency which is combined with the fun-to-drive DNA that this model is known for. The new Focus made its debut during the 2014 Mobile World Congress held in Barcelona and was officially unveiled during the 2014 Geneva Motor Show. It is clear that the new Focus has that driving appeal and athletic quality.
This is polished by that attractive horizontal grille on the outside, the interior that is cockpit-inspired, and the available paddle shifters. Sales of the new Focus are slated for the second half of 2014. This will also be when the SYNC 2, the brand’s cutting-edge in-car connectivity system, will make its debut in Europe. Debuting as well in Europe are the TDCi diesel engine and the EcoBoost 1.5-liter petrol engine. It was in 1998 when the Focus was first launched by Ford. Since then, more than 12 million units have been sold around the world.
Of these, 6.9 million units were sold in Europe. It was last month that the present Focus was confirmed to be the best-selling vehicle nameplate around the world. This is based on the brand’s analysis using Polk registration data during the months of January to September of 2013. Ford estimates that for 2013, sales of the Focus worldwide could reach 1.1 million units with at least 300,000 projected to be from China. This will make the Focus the best-selling passenger car in a market that is seen as one of the world’s fastest growing.