Ford, GM, Chrysler rush to cater SUV-crazy consumers in China

Article by Christian A., on April 30, 2014

China is definitely going crazy over sports utility vehicles and crossover, and Detroit 3 is moving to capture the surging demand for those units. He Sei, a dealer for Chevrolet, Buick and Cadillac in Fushun, China, told Automotive News that Chinese consumer view SUVs as sportier, more fashionable and more youthful.

He even said that he was flooded with customer calls before the first Chevrolet Trax compact crossover arrived at his dealership last week. General Motors, Ford and Chrysler would not waste effort to ride on the SUV boom in China, which also occurred in North America in the early 2000s.

GM launched the Trax at the Beijing auto show last week and vowed to introduce 10 SUVs to its seven-nameplate lineup in the next five years. On the other hand, Ford showcased a Ford Everest Concept body-on-frame 4x4 and a Lincoln MKX Concept crossover, which production versions would greatly boost its current SUV lineup comprised of four vehicles.

Chrysler announced on the eve of the Beijing auto show that it will resume Jeep production in China along with local partner Guangzhou Automobile Group Co. Chrysler plans to build three models in Chine by the end of 2015.

The current trend favoring SUVs, however, is creeping into the demand for mid-sized sedans, which are currently regarded as the status symbol in China.

According to data from Auto Foresight, SUVs accounted for just 4 percent of the Chinese auto market, in contrast to D-segment sedans that accounted for 47 percent of total sales in the country by that year.

Around 13 years later, SUVs grew to account for 19 percent of total China sales in 2013, while D-segment sedans saw their share drop to 15 percent. GM expects SUVs to account for 7 million units in China auto sales by 2020.

Topics: ford, gm, chrysler, china

If you liked the article, share on:

Comments

Recommended

Alpine is said to be developing an SUV which is believed to be the Porsche Macan’s closest rival. According to AutoExpress, the newly revived performance brand has been looking to...
by - July 20, 2017
Two years ago, there was a patent filed by Honda Motors under the name “baby NSX”. It then had a angular sports car design that is clearly mid-engine, and had...
by - July 20, 2017
The long awaited 2018 Buick Regal GS has finally been revealed by the company, following several leaked photos and information in the past few months. The thing is, if you’ve...
by - July 20, 2017
Earlier this month, we learned that France has made moves to ban diesel and gasoline fueled cars by stopping them from entering the city. More than that, they plan to...
by - July 19, 2017
The new 2018 Rolls-Royce Phantom VIII is on the way, but still, all we had been seeing are camouflaged prototypes of the eight generation of this iconic nameplate. Fortunately though,...
by - July 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries