Ford Motor Co. logged a 3-percent jump in sales in the United States last month, thanks to record sales of the Fusion mid-sized sedan and Escape compact crossover. Ford and Lincoln logged combined sales of 253,346 light vehicles in May.
According to Erich Merkle, Ford’s chief U.S. sales analyst, the average transaction price last month up $1,200 from May 2013 to over $30,000. Ford saw the sales of the Escape surged to a record monthly figure to 31,896 units in May, reflecting a 10-percent gain.
Sales of the Escape for the first five months of 2014, however, were flat from the same period in 2013. The Fusion, meanwhile, logged a 15-percent leap in sales to a monthly record of 33,881 units.
According to John Felice, Ford vice president of U.S. marketing, sales and service, the sales success of the Fusion and Escape last month helped the US carmaker to post its strongest May sales since a decade ago.
While the Ford Explorer grew 21 percent to 20,346 units, the F-series pickup dropped 4 percent to 68,520 units. Merkle disclosed that the average transaction price in the month was $40,000.
Ford is bound to roll out 2015 F-150 to dealerships in the fourth quarter of 2014. Ford, however, saw sales of the C-Max drop 24 percent sales from a year ago, to 2,833 units. Its Lincoln unit posted a 21-percent hike in May sales to 8,845 units. [source: Ford]