Ford halted F-150 Harley-Davidson Edition due to low sales

Article by Anita Panait, on June 24, 2013

The Ford brand stopped building the high-end Harley-Davidson edition of its F-series pickup due to very low demand. According to Doug Scott, Ford Motor Co.'s truck marketing manager, the carmaker has no plans to build an F-series Harley-Davidson edition "at the moment." He noted that Ford currently has 10 models in the market, including a brand-new Limited Model fresh for 2013.

He said with this lineup, Ford has the pickup market well covered. Ford launched the Harley-Davidson special edition in 1999 and continued its production through 2012 model year. The special edition, however, typically accounted for only 1 to 2 percent of Ford's F-150 mix, according to Scott. On the other hand, sales of high-end Platinum version of the Super Duty pickup launched in 2009 have surpassed expectations.

Beau Smith, chairman of the Ford National Dealer Council and co-owner of Sill-TerHar Motors, with Ford and Lincoln franchises in Broomfield, Colorado, told Automotive News that the Harley-Davidson edition pickups accounted for only a meager part of his volume.

He noted that after Ford introduced the Platinum and Raptor, Harley-Davidson edition was not a high-volume or high-turn vehicle, adding that the pickup variant "won't be missed." Martin Gubbels, owner of Big Sky Ford-Lincoln in Torrington, Wyoming, described Ford's move to drop the Harley-Davidson edition as "a smart business move," telling Automotive News that dropping such low-volume niche models will "simplify the ordering system."

The 2011 Ford F-150 Harley-Davidson blends the two splendid traditions into an astonishing bundle for those who want performance and have a yearning for open roads. With genuine designing, a standard new 6.2-litre V8 engine and a raft of technological improvements, it is the most dominant and able Ford F-150 Harley-Davidson to date.

F-150 Harley-Davidson impeccably combines the dexterity and ability of the F-Series trucks with the unencumbered essence of Harley-Davidson motorbikes. Both brands have an appetite for the open road, which stands out through in this newly focused truck.

The fruitful partnership between these two idols of the open road has created nine F-150 variations, as well as six Super Duty F-250 and F-350 models, and in 2009, the original Harley-Davidson edition F-450 truck. The outside of the 2011 Ford F-150 Harley-Davidson exudes a confident front fascia and six bar-shaped billeted-style satiny chrome grille and has Harley-Davidson satin chrome badges. The trucks also have a sunken look because of a fully integrated adaptable running board that comes standard.

Other standard features are its 22” Euroflange-forged wheels with a centre polished wheel cap and low-profile performance tires. The paints chosen is true Harley-Davidson - Tuxedo Black and Ingot Silver.

New graphics on the bonnet and side of the truck are deployed in an engine-turned finish and have 3D chrome satin Harley-Davidson letters. The graphics should remind everyone of the "speed scallops" found in hot rods.

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