FoMoCo has hiked output of the Ford Fiesta at its Cologne site in Germany to meet growing demand for the subcompact. The daily output for the Fiesta is now 1,850 units, up from 1,650 before the start of 2014. The carmaker has also six extra weekend shifts since February. The carmaker employs 4000 workers to build the Fiesta at the site.
Ford sold 4-percent less Fiesta in Europe in 2013 to just 292,640, but the subcompact remained the best-selling model in its segment, according to data from JATO Dynamics. Ford started building the Fiesta in 1976, with the model now in its seventh generation. Ford expects Fiesta production to top the 16-million mark this month.
In March, Automobilwoche reported that Ford was considering shifting production of the next-generation Fiesta to another site in Europe.
Barb Samardzich, chief operating officer of Ford of Europe, told Automobilwoche that the Cologne site has to improve the flexibility of Fiesta output and make production costs more competitive to still build the future model due 2017.
The new Ford Fiesta will be unveiled to the global public at the 2012 Los Angeles Auto Show and is all set to redefine the small car with its great attributes. Aside from its stunning new appearance and an expected fuel economy rating of over 40 mpg, the new Ford Fiesta comes loaded with special features and technology that allow it to become most enjoyable-to-drive car of its size.
Mark Fields, Ford president of The Americas, remarked that customers seek cars that are both expressive and fun, while still leading its class in terms of fuel economy. He added that the new Fiesta could deliver the excitement they’re seeking while raising the standards higher for small cars in North America. He noted that that their goal was to make a car that already leads its class in fuel efficiency, and performance as well as connectivity and personality even better.
Thanks to Ford's patented new 1.0-liter EcoBoost engine, the new Ford Fiesta is expected to best its peers in terms of miles per gallon (fuel economy). This engine has earned the Popular Mechanics 2012 Breakthrough Award as well as Engine Technology International's International Engine of the Year Award in Europe. In the new Fiesta, it is expected to return more than 40 mpg. This should make the Ford Fiesta the most fuel-efficient non-hybrid subcompact in America, and serves as an example of the carmaker’s commitment to deliver the most fuel-efficient cars, SUVs and trucks.
Although the small 1.0-liter EcoBoost engine saves both fuel and money, it still provides the needed firepower on the road. In fact, the power density of the 1.0-liter EcoBoost engine in the Ford Fiesta is pegged at 123 hp per liter of engine displacement, which is higher than that of the engine of a Lamborghini Aventador (at 108 hp per liter).