Ford India posted a nearly 38.3-percent drop in combined wholesales and exports in March 2013, no thanks to high inflation and high interest rates that continue to dull consumer sentiments and slow down the auto industry. Ford India sold 5,271 units in domestic wholesales in March 2013, compared with 9,026 units in the same period in 2012.
The company exported 2,228 vehicles in March 2013, compared with 3,122 units in the same period in 2012. Ford India also added Gabon as its newest export market this month. The carmaker is exporting the Figo to 36 international markets.
Vinay Piparsania, executive director, Marketing Sales and Service at Ford India, remarked that despite the difficult business environment in the first quarter of 2013, the company has continued to build its brand in India with the rollout of the Figo Celebration and the Endeavour Alterrain editions. He added that they view the current downturn as cyclical and expect stronger sales growth in the future.
In March 2013, Ford India launched its largest-ever consumer engagement program -- the EcoSport Urban Discoveries campaign -- as it prepares rollout of much anticipated Ford EcoSport urban sports utility vehicle. As part of the campaign, Ford India has launched the EcoSport Urban Discoveries roadshow in select cities across the country.
Piparsania quipped that EcoSport Urban Discoveries is Ford India’s largest consumer engagement campaign to date, and the carmaker is generating substantial consumer interest and excitement ahead of the launch of the EcoSport.
Consumers in 12 cities across India will have a chance to touch and feel the Ford EcoSport as it journeys with the EcoSport Urban Hub to popular shopping malls every weekend. Consumers could also experience the power of Ford’s SYNC technology and learn about Ford’s 1.0L EcoBoost engine through interactive platforms.