Ford Ka Concept previews a new sub-B compact vehicle

Article by Christian A., on November 14, 2013

Ford’s all-new Ka Concept is a sleek, compact hatchback that visualizes a new alternative for entry-level urban consumers not just in Brazil, but also in other key markets globally.

Boasting a bold design, quality engineering, as well as groundbreaking technologies, the Ford Ka Concept would allow Ford to expand its current compact car portfolio. After all, once put into production, it could well position the carmaker to further cater to the global demand for sub-B compact vehicles, a segment expected to grow to around 6.2 million vehicles by 2017. With an expected surge of 35 percent from 2012 to 2017, Ford Ka Concept would outgrow the auto industry by 12 percentage points, mainly thanks to heavy demand from urban consumers in a number of developing countries.

Considered as a concept that would eventually lead to an all-new global compact car from Ford, the American carmaker may introduce the production version of the Ford Ka Concept as soon as 2014. Ford designed and developed the Ford Ka Concept to offer a number of features typically found in more expensive vehicles. Aside from this, the Ford Ka Concept offers a spacious interior that could accommodate up to five people. It also offers class-leading air conditioning. Aside from leading its class in terms of fuel economy, the Ford Ka Concept offers an array of practical technologies like a central docking station for mobile devices and Ford SYNC. All of these features are expected to appeal to customers looking for a compact car with more robust package of features but with an attainable price.

Joe Hinrichs, president of The Americas for Ford Motor Company, said during the unveiling of vehicle study that the Ford Ka Concept is targeted towards customers in growth markets wanting and expecting more. He added that the Ford Ka Concept would delight customers with its sleek design and clever technology, as well as with its superb craftsmanship and attention-to-detail quality. Hinrichs added that the concept demonstrates the continued importance of Ford’s design and engineering capabilities in South America to serve markets around the world.

After the highly successful Ford EcoSport compact utility, the Ford Ka Concept represents the second vehicle developed by Ford Brazil. It also represents a critical entry vehicle for Ford in a number of emerging markets like South America and South Asia. These two markets are expected to jointly account for around 44 percent of the global sub-B compact vehicle segment by 2017. The development of the Ka Concept allows Ford to present itself as a strong option while exemplifying its One Ford pledge.

In terms of design, the Ka Concept is laden with a number of global Ford design cues like the trapezoidal front grille as well as detailed surface lines, which reflect the genes of the carmaker’s next generation of global vehicles. The body of the Ka Concept features a long appearance, as accentuated by its elongated headlamps. While its raked hood conveys precision and efficiency, its sweeping, curved lines flowing from the front to the rear help communicate a sense of movement. The new Ka Concept also features roofline rising from the rear to the trunk lid, which is defined by a spoiler, large rear lamps and pronounced lines.

Inside, the Ford Ka Concept offers a cabin design and quality craftsmanship typically not found in an attainable vehicle. Feature-wise, the cabin comes with a shoe console side stowage as well as a device-docking station.

Press Release

Ford Ka Concept

The all-new Ford Ka Concept - a sleek, compact hatchback that features bold design, quality engineering and innovative technologies - envisions a new choice for entry-level urban consumers in Brazil and other key markets around the world.

Ford Ka Concept expands Ford's portfolio of compact car offerings. The vehicle strategically positions the company to address global demand for sub-B compact vehicles, a segment that is projected to increase to approximately 6.2 million vehicles by 2017. Anticipated to grow by 35 percent from 2012 to 2017, this compact vehicle segment would far outpace the industry growth rate by 12 percentage points largely on the back of surging demand from urban consumers in developing countries.

A strong precursor to an all-new global compact car from Ford, a vehicle such as the Ford Ka Concept could launch in 2014. Designed with many features normally reserved for more expensive vehicles, it offers class-leading fuel economy, a roomy interior with comfortable seating for five, best-in-class air conditioning, and a host of useful technologies such as a central docking station for mobile devices and Ford SYNC®. These are amenities that are important for compact car buyers who are demanding an ever more robust package of features at an attainable price.

"The Ford Ka Concept is aimed at customers in growth markets who want and expect more," said Joe Hinrichs, president of The Americas for Ford Motor Company, who was on hand to unveil the new concept vehicle. "It will delight consumers with its sleek design, clever technology, attention-to-detail quality and superb craftsmanship. It also shows the continued importance of our South American design and engineering capabilities to serve markets around the world. It's truly another global design and engineering milestone for Ford."

The Ford Ka Concept is the second vehicle developed by Ford Brazil following the highly successful EcoSport compact utility. It represents a critical entry in emerging markets such as South America and South Asia, which will jointly make up 44 percent of the global sub-B compact vehicle segment by 2017. The Ka Concept positions Ford as a strong option and exemplifies the company's One Ford pledge to serve customers in all markets with a full family of vehicles.

From a design standpoint, the Ka Concept offers many global Ford design cues including the trapezoidal front grille and detailed surface lines, which reflect the design DNA of Ford's next generation of global vehicles. The raked hood communicates efficiency and precision, while bold, elongated headlamps add to the long, lean look of the body. Sweeping, curved lines moving from the front of the vehicle to the rear create a sense of movement. The roofline rises from the rear to the trunk lid, where a spoiler, pronounced lines and large taillamps add a strong visual element.

The Ford Ka Concept features a best-in-class interior design with quality craftsmanship not often found in such an attainable vehicle. Inventive features include a shoe console side stowage that complements a device-docking station that will serve as the driver's connection point to the world of mobility.

If you liked the article, share on:

Topics: ford, ford ka, concept

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019