Ford launches Ford2Go car-sharing service in Europe

Article by Anita Panait, on May 31, 2013

Ford is now offering a car-sharing service – Ford2Go -- in Europe, making it the latest carmaker to tap into the increasingly growing demand for the service. Ford joins rival carmakers PSA/Peugeot-Citroen, Daimler, Toyota and Volkswagen in providing Europe with car-sharing services. According to Frost & Sullivan, the car-sharing market in Europe is expected to surge from the current 700,000 users to around 15 million users in 2020.

The United Kingdom, France and Germany are expected by analysts to account for 60 percent of the enlarged car-sharing market, with one of every three vehicles provided being electrically powered. Ford of Germany chairman Bernhard Mattes said in a statement that car sharing was an attractive option for some customers. Mattes remarked that Ford is committed to a “collaborative and integrated approach” to future mobility, adding that the Ford2Go service is a significant step to achieving that goal.

According to Frost & Sullivan, over 40 percent of car owners mulling joining a car-sharing program are also considering selling their own vehicles. A Ford-sponsored survey shows that 56 percent of Europeans would consider car-sharing. Car ownership in the continent currently averages around 420 vehicles per 1,000 citizens.

Frost & Sullivan said that 53 percent of current car-sharing members are below 34 years old; 67 percent have degrees; and 51 percent do not currently own a car. This matches the profile that carmakers seek as customers for their car sharing services. Analysts estimate that 20,500 cars in sharing fleets in Europe in 2011 replaced at least 250,000 private cars. [source: Ford]

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