Ford may build another model at its Flat Rock site in Michigan

Article by Anita Panait, on September 3, 2013

As Ford Motor Co. commenced producing the Fusion at its Flat Rock site in Michigan as part of its bid to increase supply of the mid-sized sedan, it is already thinking of building another model at the factory. According to Joe Hinrichs, Ford's president of the Americas, they "certainly have the flexibility for the future to do more." 

Hinrichs remarked that they are trying to set Ford's capacity up to meet demand.  He noted that the growing demand for Ford's trucks, for Fusion, and for other product lines. The Ford Fusion is in position of challenging the Toyota Camry as the best-selling car in the US despite having an average price premium of over $2,300 per vehicle. The strong demand for the Fusion overwhelmed Ford's Hermosillo site in Mexico, the only plant where the car had been made.

According to Hinrichs, they could have sold Fusion more if they had more. He added that Ford expects the sales momentum to stay in the US and around the world. Ford's Flat Rock site now produces the Fusion and the Mustang sports car, although each is underpinned by different vehicle architectures.

According to Hinrichs, since the Mustang and the Fusion sit on two different platforms, Ford will be "introducing two right now," adding that the carmaker certainly has the "flexibility for the future to do more." Ford is adding nearly 6,500 new workers this year in the United States to man the new lines intended for the hiked output.  The additional shift of 1,400 new hires at the Flat Rock site will increase Fusion capacity by over 30 percent, Ford said in a statement. [source: Ford]

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