Although small city cars are popular it appears that the Ford Ka has an uncertain future, according to a Ford senior marketing executive. Despite the fact that Ford Ka sales continue to go down, the American manufacturer is not advertising the small car, which is considered a stand-alone vehicle. Back in 2012, Ford sold 59,112 units, while sales through April are down 27 percent to 18,824 units.
For those folks who don’t know, the Ford Ka was launched in 2008 as a replacement for the first-generation Ka, and it is based on the Fiat 500. Moreover, the Ford Ka is built at Fiat's factory in Tychy, Poland, which recently rolled off the 1 millionth Fiat 500. Ford of Europe design head Martin Smith told Autocar that the Ka produces absolutely no profit.
Moreover, the small car doesn’t fit into the company's global One Ford strategy due to the fact that it won’t pass a crash test in the United States as it was designed to suit European tastes. Despite this, no facelifts are planned. Elena Cortesi, Ford of Europe's director of social media, believes that Ka sales are still healthy.
Introducing a new level of style and excitement in the small-car market is the new Ford Ka, which replaces the original Ka that was first launched in 1996.
Essentially, the new Ford Ka presents all the desirable attributes of the Ka brand – compactness, stylish appearance, energetic dynamics and enjoyable character – in a fresh new package. Its stunning design – both inside and out – are well-blended with superior dynamics and distinct personality, allowing the new Ford Ka to establish a new standard for affordable small cars. Not only that, the new Ka is practical and affordable to run as well as safe and eco-friendly.
The launch of the new Ka has allowed Ford to introduce its kinetic design language into the smallest car range. It is quite easy to see that the new Ford Ka’s stylish looks result from the fusion of Ford's latest design thinking and the youthful spirit that made the original Ka become a hit.