Ford Motor Co logs 18% jump in sales in April 2013

Article by Anita Panait, on May 1, 2013

Ford posted an 18-percent year-on-year jump in sales in April, logging gains across its entire portfolio during the period. Ford saw a 21-percent jump in sales in cars, 16 percent in utilities, another 16 percent in trucks, and a 27-percent gain in retail sales. According to Ken Czubay, Ford vice president, US Marketing, Sales and Service, the carmaker is working “harder than ever” to keep pace with record demand for its Fusion and Escape models as they expect strong sales growth “on the coasts.”

He noted that Ford’s F-Series pickups also continue to “build on their momentum” as the housing and construction industries rebound.

Ford posted a 24-percent year-on-year jump in sales in April to a record 26,722 vehicles. The carmaker said that the Fusion continues to be in high demand in the western and southeastern United States.  For April 2013, Ford’s sales in the West doubled and in the Southeast up 70 percent.

Ford also posted a record April sales this year, logging a 52-percent increase to 25,826 vehicles. The Detroit-based carmaker also registered a 24-percent increase in sales of its best-selling pickup, the Ford F-Series, to 59,030 units.

This marks the F-Series’ best April sales results since 2006 and its 21st straight monthly sales increase. Ford also posted a 21-percent surge in sales in its Lincoln brand. The new Lincoln MKZ managed to set an all-time monthly sales record, with 4,012 vehicles sold for April 2013.

New Ford Fusion represents a new generation of the carmaker’s more expressive vehicles. Not only that, the new Fusion is the first sedan that is available with gasoline, hybrid and plug-in hybrid powertrains.

Ford developed the all-new Fusion as a follow-up to its new generation of vehicles – which already includes the 2011 Fiesta subcompact and 2012 Focus small car – that were developed to cater to the demands of customers seeking for cars with leading fuel efficiency, beneficial technologies and innovative looks.

Derrick Kuzak, group vice president of Global Product Development, talked about the carmaker’s vision for Fusion to deliver the best of what “One Ford” could offer. He remarked that Ford’s global teams started from scratch in order to develop a midsize car that boasts of not only groundbreaking design but also splendid fuel economy while offering technologies that make it easier and safe to driver. Ford will offer the Ford Fusion in North America (Ford Mondeo in a number of global markets) in the S, SE and Titanium series.

Whether in gasoline, hybrid and plug-in hybrid version, the new Ford Fusion is expected to lead its class in terms of fuel economy, thereby allowing the carmaker to stay true to its commitment to be one of the leaders in the field of fuel efficiency every time it launches a new model into the market.

Topics: ford, sales

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