Ford Mustang is world’s best-selling sports car for 2016

Article by Christian A., on April 26, 2017

Ford Motor Company revealed that the Mustang is the world’s best-selling sports car for 2016. This is in addition to being the best-selling sports car in the U.S. for five decades. The claim is not without basis with the brand using facts obtained from the new vehicle registration data of HIS Markit for the sports car class. Data showed that for 2016, 150,000 units of the Mustang were sold. Compared to 2015, global sales for 2016 had gone up 6%. The increase was due to a 101% market growth having sold around 45,000 units outside the U.S.

Indeed, the biggest factor for increased sales in 2016 was the global rollout with excellent sales experienced in China and Germany. While it was just officially launched in China back in 2015, the Mustang has become that country’s best-selling sports car as well. Sales in 2016 for instance increased by 74% compared to 2015 figures.

While the Mustang is showing excellent sales in big markets, it is also popular in small markets like Bonaire, Gibraltar, and New Caledonia.

Commenting on this result, Ford Mustang Marketing Manager Mark Schaller said that the Mustang’s legacy is not only growing but has also managed to reach new places. He added that the brand is steadfast on making sure that this model is available in new markets and customers from those same markets are responding with excellent approval.

According to the brand, at least 395,000 units of the sixth-generation of this model had been manufactured since 2015 at the Flat Rock Assembly Plant. Of this number, 98,000 were allotted for customers that were outside the U.S. Within a single year, the brand managed to raise exports to 17.5% with projections showing that it will continue to grow and may even reach 30% with the 2017 Mustang.

Available in 140 countries, the Mustang is also the most-liked sports car on Facebook garnering a total of 8.4 million likes. For the 2018 Mustang, Ford said it will be launched in six new countries which include the Ivory Coast, Palau Islands, and Brazil. The remaining three locations will be announced at a later date.

For many years, fans of the Mustang generally do whatever they can in order to get a chance to own this fun, fast, and highly affordable sports car. This is why the brand made the decision that for 2015, it would market the Mustang to other countries.

With the 2018 Mustang, enthusiasts will get to see a sportier appearance which is highlighted with a new design on both the front and the rear. Cutting-edge technologies will be fitted as standard like the all-digital instrument panel with its 12-inch screen. Performance features meanwhile have been improved with the addition of the new automatic 10-speed transmission, active valve performance exhaust system, and MagneRide damping system.

Press Release

Surge in Exports Makes Ford Mustang Best-Selling Sports Car on the Planet for 2016

Ford Mustang has been the best-selling sports car in the United States over the last 50 years, and now, thanks to growth in international markets, the iconic pony car is the most popular sports car in the world, according to Ford analysis of IHS Markit new vehicle registration data in the sports car segment. Mustang expanded its sales lead in 2016 as the world’s best-selling sports car with more than 150,000 Mustangs sold, according to IHS Markit new vehicle registration data. Overall global sales increased 6 percent over 2015, fueled by international market growth up 101 percent with almost 45,000 Mustang vehicles sold outside the United States.

Mustang’s ascension to best-selling sports car in the world in 2016 was driven largely by continued global rollout that saw big sales gains in Germany and China, as well as the car’s introduction to smaller nations such as New Caledonia, Gibraltar and Bonaire. Since launching in China in 2015, Mustang has become the best-selling sports car in the world’s biggest auto market. Sales in 2016 were up 74 percent over 2015, according to HIS Markit new vehicle registrations. “The legacy of Mustang continues to grow, and in places it never reached before,” said Mark Schaller, Ford Mustang marketing manager.

“We continue to make it available in new markets, and drivers in those markets continue to respond with resounding approval.” For decades many global Mustang enthusiasts went to great lengths to get their hands on Ford’s fast, fun and affordable sports car. Recognizing this passion, Ford decided that in 2015 it would take its iconic Mustang to markets across the world. Ford’s data shows more than 395,000 sixth-generation Mustangs have been produced at Flat Rock Assembly Plant since 2015 and of that, 98,000 have been shipped to customers outside of the United States. From 2015 to 2016, Ford doubled the percentage of exports to 17.5 percent and the company expects export growth to continue, reaching 30 percent for the 2017 Mustang.

Mustang – with more than 8.4 million likes – is the most-liked vehicle on Facebook. It is now available in 140 countries across all continents other than Antarctica. This year, availability of the 2018 Mustang will expand to six new countries, including Brazil, the Palau Islands and the Ivory Coast, with three additional markets announced later. For 2018, worldwide Mustang fans will see a more athletic look highlighted by new front and rear design, more advanced technologies such as an available 12-inch all-digital instrument panel, and the availability of improved performance features such as an all-new 10-speed automatic transmission, MagneRide™ damping system and new active valve performance exhaust system.

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