Ford Motor Company revealed that the Mustang is the world’s best-selling sports car for 2016. This is in addition to being the best-selling sports car in the U.S. for five decades. The claim is not without basis with the brand using facts obtained from the new vehicle registration data of HIS Markit for the sports car class. Data showed that for 2016, 150,000 units of the Mustang were sold. Compared to 2015, global sales for 2016 had gone up 6%. The increase was due to a 101% market growth having sold around 45,000 units outside the U.S.
Indeed, the biggest factor for increased sales in 2016 was the global rollout with excellent sales experienced in China and Germany. While it was just officially launched in China back in 2015, the Mustang has become that country’s best-selling sports car as well. Sales in 2016 for instance increased by 74% compared to 2015 figures.
While the Mustang is showing excellent sales in big markets, it is also popular in small markets like Bonaire, Gibraltar, and New Caledonia.
Commenting on this result, Ford Mustang Marketing Manager Mark Schaller said that the Mustang’s legacy is not only growing but has also managed to reach new places. He added that the brand is steadfast on making sure that this model is available in new markets and customers from those same markets are responding with excellent approval.
According to the brand, at least 395,000 units of the sixth-generation of this model had been manufactured since 2015 at the Flat Rock Assembly Plant. Of this number, 98,000 were allotted for customers that were outside the U.S. Within a single year, the brand managed to raise exports to 17.5% with projections showing that it will continue to grow and may even reach 30% with the 2017 Mustang.
Available in 140 countries, the Mustang is also the most-liked sports car on Facebook garnering a total of 8.4 million likes. For the 2018 Mustang, Ford said it will be launched in six new countries which include the Ivory Coast, Palau Islands, and Brazil. The remaining three locations will be announced at a later date.
For many years, fans of the Mustang generally do whatever they can in order to get a chance to own this fun, fast, and highly affordable sports car. This is why the brand made the decision that for 2015, it would market the Mustang to other countries.
With the 2018 Mustang, enthusiasts will get to see a sportier appearance which is highlighted with a new design on both the front and the rear. Cutting-edge technologies will be fitted as standard like the all-digital instrument panel with its 12-inch screen. Performance features meanwhile have been improved with the addition of the new automatic 10-speed transmission, active valve performance exhaust system, and MagneRide damping system.