Amongst all sports cars on the planet, which one is the world’s best-selling model? Would you have guessed that it is the Ford Mustang? According to IHS Markit’s global automotive registration data, it is. Just last year, 150,000 units of the Ford Mustang were sent out globally from its factory, making it the world’s most popular sports car.
The Mustang was first released in the 1960s for the US market, and it had always been at the top in terms of sales in North America. But the company thought that the model would not sell well in European and Asian countries because it’s a left-hand drive vehicle. Therefore, it took them sometime before deciding to push through with releasing an international edition of the Mustang.
But when the company finally decided to produce a European-focused Mustang, it instantly seemed like the world can’t get enough of it. In the first year of its release, the company already got 15,000 orders of the sports car from Europe. Four thousand five hundred of those units were sent to the United Kingdom alone. The Mustang is also the most popular model in France, Sweden, Poland, Hungary, Romania, Czech Republic, Greece, and Finland.
As for Asian countries, the Ford Mustang was first introduced in China two years ago. This model quickly became the top selling sports car, in just a span of one year, with sales increasing by 74 percent from 2015 to 2016.
The company attributes this success to the ‘continued global rollout’ which saw ‘big sales gains’ in the German and Chinese markets. It also mentions the fact that Mustang was introduced to smaller countries including New Caledonia, Gibraltar, and Bonaire.
The good thing about the Mustang is that it is popular with people of different ages and backgrounds, therefore it has a really huge market base. Furthermore, current sales trends show no signs of waning. In fact, in the first 3 months of 2017, 3,600 units have already been sold in the region.
In a press release, Roelant de Waard, vice president of Marketing, Sales & Service of Ford Europe said that “From the Arctic Circle to the Mediterranean, the Ford Mustang has topped the sports car sales in markets across Europe.”
Currently, the Ford Mustang is widely available across 140 countries in most continents except Antarctica. The company then plans to extend its offerings to six more countries this year, including Brazil, Palau Islands, and the Ivory Coast. They have not named the three other countries.
If you check the official website, Ford Mustangs can range from $25,185 for the V6 Fastback to $63,645 for the Shelby GT350R for the current year model.