Ford Mustang marks first full year of sales in Europe by being named best-selling sports car

Article by Christian A., on May 24, 2017

Amongst all sports cars on the planet, which one is the world’s best-selling model? Would you have guessed that it is the Ford Mustang? According to IHS Markit’s global automotive registration data, it is. Just last year, 150,000 units of the Ford Mustang were sent out globally from its factory, making it the world’s most popular sports car.

The Mustang was first released in the 1960s for the US market, and it had always been at the top in terms of sales in North America. But the company thought that the model would not sell well in European and Asian countries because it’s a left-hand drive vehicle. Therefore, it took them sometime before deciding to push through with releasing an international edition of the Mustang.

But when the company finally decided to produce a European-focused Mustang, it instantly seemed like the world can’t get enough of it. In the first year of its release, the company already got 15,000 orders of the sports car from Europe. Four thousand five hundred of those units were sent to the United Kingdom alone. The Mustang is also the most popular model in France, Sweden, Poland, Hungary, Romania, Czech Republic, Greece, and Finland.

As for Asian countries, the Ford Mustang was first introduced in China two years ago. This model quickly became the top selling sports car, in just a span of one year, with sales increasing by 74 percent from 2015 to 2016.

The company attributes this success to the ‘continued global rollout’ which saw ‘big sales gains’ in the German and Chinese markets. It also mentions the fact that Mustang was introduced to smaller countries including New Caledonia, Gibraltar, and Bonaire.

The good thing about the Mustang is that it is popular with people of different ages and backgrounds, therefore it has a really huge market base. Furthermore, current sales trends show no signs of waning. In fact, in the first 3 months of 2017, 3,600 units have already been sold in the region.

In a press release, Roelant de Waard, vice president of Marketing, Sales & Service of Ford Europe said that “From the Arctic Circle to the Mediterranean, the Ford Mustang has topped the sports car sales in markets across Europe.”

Currently, the Ford Mustang is widely available across 140 countries in most continents except Antarctica. The company then plans to extend its offerings to six more countries this year, including Brazil, Palau Islands, and the Ivory Coast. They have not named the three other countries.

If you check the official website, Ford Mustangs can range from $25,185 for the V6 Fastback to $63,645 for the Shelby GT350R for the current year model.

Press Release

FORD MUSTANG IS BEST-SELLING SPORTS CAR ON THE PLANET; 15,000 MUSTANGS SOLD IN EUROPE IN 2016

Ford Mustang has been the best-selling sports car in the U.S. during the past 50 years, and now thanks to growing popularity in Europe and elsewhere, the iconic pony car is the most popular sports car in the world, according to Ford analysis of IHS Markit new vehicle registration data in the sports car segment.

Mustang expanded its sales lead in 2016 as the world’s best-selling sports car, with more than 150,000 Mustangs sold, according to IHS Markit new vehicle registration data. Overall global sales increased 6 per cent over 2015, fuelled by non-U.S. market growth up 101 per cent with almost 45,000 Mustang vehicles sold outside the U.S.

In the first full year of sales in Europe, customers ordered 15,335 Mustangs across the region.* Mustang was the best-selling sports car in European markets including France, Sweden, Poland, the Czech Republic, Hungary, Romania, Finland and Greece.

In the U.K., over 4,500 Mustangs have been sold to date, with over 3,250 of those in 2016 as the Mustang comfortably led the sales tables for sports cars over 250PS, following launch in late 2015.

“From the Arctic Circle to the Mediterranean, the Ford Mustang has topped the sports car sales charts in markets across Europe,” said Roelant de Waard, vice president, Marketing, Sales & Service, Ford of Europe. “European customers continue to play a significant role in the global success of Mustang. The iconic sports car’s popularity with drivers of all ages and backgrounds shows no sign of waning – we sold 3,600 Mustangs in the region during the first three months of 2017.”

Mustang’s ascension to best-selling sports car in the world in 2016 was driven largely by continued global rollout that saw big sales gains in markets including Germany and China, as well as the car’s introduction to smaller territories such as New Caledonia, Gibraltar and Bonaire.

Since launching in China in 2015, Mustang has become the best-selling sports car in the world’s biggest auto market. Mustang sales in 2016 were up 74 per cent over 2015, according to IHS Markit new vehicle registrations.

Mustang – with more than 8.4 million likes – is the most-liked vehicle on Facebook, and is now available in 140 countries across all continents other than Antarctica. The Ford Mustang in Europe is available with Ford’s 421 PS 5.0-litre V8 or 317 PS 2.3‑litre EcoBoost engines, and six-speed manual or automatic transmissions.

Ford recently introduced a new limited run special edition Ford Mustang model, with unique styling and premium specifications for customers in the U.K.

The Ford Mustang Shadow Edition is available with the 5.0-litre V8 engine, six-speed manual, in Race Red and Grabber Blue from £39,895. A unique bodystyling pack includes a black Pony emblem for the GT grille and exclusive black 19-inch Y‑spoke alloy wheels, in addition to a Shaker Pro audio system with SYNC 3 Navigation, climate controlled seats and reverse parking sensors, with optional black contrast roof.

Source: Ford

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