Ford Motor Co. has tapped former General Motors sales analyst Paul Ballew as chief data and analytics officer, making him in charge of research, analytics, processes, standards, tools and partner engagement. His appointment takes effect on Jan. 5, 2015, and he will report to chief financial officer Bob Shanks.
According to Ford, Ballew will be responsible with helping the carmaker better understand consumers’ wants and needs as vehicles are becoming more connected and being used in new ways.
In a statement, Ford chief executive Mark Fields remarked that taking data and analytics to the “next level inside Ford” connects works in mobility, connectivity, autonomous vehicles, performance and the customer experience.
After leaving GM in 2007, Ballew joined Nationwide Mutual Insurance Co. as senior vice president of customer insights and analytics. In 2012, he was placed as in charge of data operations, market research and analytics for Dun & Bradstreet Corp.
He also was a partner at J.D. Power and Associates. Carmakers have been finding ways to best use and secure data collected from their vehicles, customers and dealers. According to Fields, Ford is working on ways that customers who have agreed to share data can benefit from doing so.