Ford names Gaetano Thorel as VP of marketing at European headquarters

Article by Anita Panait, on March 15, 2012

Ford Motor has appointed Gaetano Thorel as vice president of marketing at Ford of Europe, effective July 1. Thorel currently sits as currently managing director of Ford of Italy, where he steered Ford to become the top-selling brand fox six consecutive years. Thorel will replace current Ford of Europe vice president of marketing Paul Thomas, who has decided to retire after serving the US automaker for 38 years. 

Thorel will have to relocate from Rome, Italy to Cologne, Germany, where the Ford’s European headquarters currently sits. He will report to Roelant de Waard, Vice President of Sales, marketing and Service of Ford of Europe.

According to de Waard, Thorel has gained wide experience in numerous marketing sales and service roles both in Ford of Italy and Ford of Europe. "We look forward to him bringing all his experience and enthusiasm to Ford's European Marketing team and in supporting our global brand," de Waard said. Thorel will be responsible for managing the product, pricing and communications for Ford of Europe.

To replace Thorel as managing director of Ford of Italy will be Domenico Chianese, a 15-year Ford veteran currently serving as the Italian unit's marketing director. Chianese’s new role will be to fortify Ford’s position as the number one foreign carmaker in Italy. Ford of Europe will try to bounce back this year, after posting pre-tax loss of $27 million despite selling 1.6 million units and hiking revenues by 15% to $33.8 billion. Ford attributed the loss on unfavorable exchange rate and heightened pressure to cut new-car prices.

If you liked the article, share on:

Topics: ford, marketing, europe

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries