Ford Motor has appointed Gaetano Thorel as vice president of marketing at Ford of Europe, effective July 1. Thorel currently sits as currently managing director of Ford of Italy, where he steered Ford to become the top-selling brand fox six consecutive years. Thorel will replace current Ford of Europe vice president of marketing Paul Thomas, who has decided to retire after serving the US automaker for 38 years.
Thorel will have to relocate from Rome, Italy to Cologne, Germany, where the Ford’s European headquarters currently sits. He will report to Roelant de Waard, Vice President of Sales, marketing and Service of Ford of Europe.
According to de Waard, Thorel has gained wide experience in numerous marketing sales and service roles both in Ford of Italy and Ford of Europe. "We look forward to him bringing all his experience and enthusiasm to Ford's European Marketing team and in supporting our global brand," de Waard said. Thorel will be responsible for managing the product, pricing and communications for Ford of Europe.
To replace Thorel as managing director of Ford of Italy will be Domenico Chianese, a 15-year Ford veteran currently serving as the Italian unit's marketing director. Chianese’s new role will be to fortify Ford’s position as the number one foreign carmaker in Italy. Ford of Europe will try to bounce back this year, after posting pre-tax loss of $27 million despite selling 1.6 million units and hiking revenues by 15% to $33.8 billion. Ford attributed the loss on unfavorable exchange rate and heightened pressure to cut new-car prices.