Ford names Joel Piaskowski to lead design team in Europe

Article by Christian A., on May 30, 2014

Ford has appointed Joel Piaskowski to lead its design team in Europe, succeeding Martin Smith. Piaskowski boasts of having 24 years of international automotive experience and is currently chief of the carmaker’s strategic concepts group. He was in charge of the team that designed the new Ford Mustang and F-150 pickup.

In his new role, Piaskowski will be leading the design of all concept and production vehicles in Europe while supporting the carmaker global design initiatives. His work experience includes stint at Mercedes's advanced design center in California and at Hyundai in the US.

He also boasts of more than 12 years of exterior and interior design experience at General Motors. Moray Callum, Ford’s vice president of design, said in a statement that Piaskowski’s international experience and product versatility are particularly important as Ford continue to leverage its “design talent around the globe.”

Piaskowski will report to Callum and Ford of Europe product development boss Joe Bakaj. Carmakers are seeing their sales recover in Europe this year after six years of slump, with Ford chief Alan Mulally declaring that he is "very bullish" on the European car market.

Ford has forecasted a lower loss in Europe this year and a turnaround next year. Ford has managed to narrow its first-quarter pretax operating losses in Europe to $194 million from $425 million in 2013.

Smith is set to retire at yearend but will work closely with Callum on a global project over the future direction of Ford design. Smith headed the development of a new exterior design language for Ford of Europe -- the “kinetic design.”

Kinetic design can be seen in European models like the first-generation S-Max and Kuga, fourth-generation Mondeo and second-generation C-Max.

If you liked the article, share on:

Topics: ford, europe, design

Comments

Recommended

The 2018 Consumer Electric Show is full of exciting new technology for everyone, including the automotive industry. One of the most anticipated is the unveiling of the Linux-based MBUX that...
by - January 22, 2018
With all the photos Mercedes-Benz has been posting of the new 2019 G-Class, not one of those featured the SUV in a light exterior finish, as they were all in...
by - January 22, 2018
When you first glance at the Rhino GX SUV, the first thing that will come to mind is that the vehicle probably has a military style cabin, with thinly padded...
by - January 22, 2018
The Chinese market will soon be getting the exclusive China-only model, Mercedes-Benz GLC-L, for a premium of 15,000 yuan ($2,300) more than the regular model. The difference is actually quite...
by - January 20, 2018
The Bentley Bentayga is set to participate in the famous Pikes Peak International Hill Climb that is slated to take place on June 24th in Colorado. The automaker’s motorsport department...
by - January 19, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries