Ford Motor Co. has tapped John Casesa as its group vice president for global strategy, a newly created position that reports directly to chief executive Mark Fields. Casesa will sit on the post starting March 1 and will be in charge of investments in new products, technologies and business models.
Fields said in a statement that it is now very important Ford operates with a focus on delivering business today while also concentrating on anticipating and meeting the needs of customers many years from now. He remarked that Casesa knows the auto industry inside and out.
He added that Casesa’s deep experience and relationships will help guide and shape Ford’s global strategies. Casesa was the creator of the closely watched “Car Wars” report that assesses the competitiveness of auto product lines, as published by Merrill Lynch.
He was most recently senior managing director of Guggenheim Partners and was previously a partner with the Casesa Shapiro Group. He was also a product planning analyst at General Motors and co-owner of domestic and import dealerships in the northeastern United States.
Casesa remarked in a story Ford posted for its employees in January that Ford is facing a range of revived and new competitors, citing General Motors, Chrysler and Hyundai-Kia.
He noted that while the auto industry is healthy once again, rivalry has become stiffer and is placing “an enormous pressure” on car prices as well as Ford’s margins.