Ford expects to retain its crown as the best-selling brand in the United States in 2013, after widening its lead over rival Toyota brand with sales of over 2.4 million units. John Felice, Ford vice president in charge of US marketing, sales and service, remarked that the brand is now not overly reliant on one segment, noting that it is posting double-digit sales gains in cars, trucks and utilities.
“The Ford brand has had more retail share growth than any other brand in the country, with our most significant gains coming from import-dominated coastal markets,” Felice said. He added that with 16 product launches planned for 2014, Ford is looking to keep its sales momentum going. In the first 11 months of 2013, Ford is already beating Toyota by 396,041 vehicles, more than the lead in full year 2012, pegged at 329,677 vehicles.
Ford brand retail sales surged 15 percent in the first 11 months of 2013, compared to the brand’s overall gain of 12 percent. Much of the retail sales gains are from western (23 percent) and southeastern (18 percent) regions, which are traditionally import-dominated. Ford expects its brand retail sales to top 1.7 million vehicles in 2013, its best figure in six years.
The brand also expects its passenger car retail sales to exceed 600,000 vehicles in 2013. Ford Fiesta was able to set a new sales record in 2013, pegged at over 70,000. The brand also expects to sell over 290,000 Ford Fusions in 2013.
Ford is the best-selling utility brand for the third year in a row, with gains of 10.3 percent, to 621,652 units. Leading the pack is the Ford Escape, which 2013 sales is expect to top 300,000 units. The brand expects its Ford Explorer to gain 15 percent, on its way to become the best-selling midsize utility vehicle in the US for 2013.