Ford planning to sell the 2016 Edge in China and Europe

Article by Anita Panait, on September 2, 2013

Ford Motor Co. is expected a global rollout of its Edge midsize crossover when the model is redesigned in early 2015, two sources privy with the carmaker’s plans told Reuters. Ford announced in 2012 plans to sell the Edge in Europe, and recently plans to bring the midsize crossover to China is emerging.

Ford plans to produce versions of the new Edge in North America and China for local customers, according to US auto suppliers privy with the program. For Europe, Ford will import the Edge from North America and will sell it on its European showrooms alongside the redesigned S-Max and Galaxy, which will be underpinned by common platform known inside Ford as CD4.2, according to suppliers.

The suppliers added that the redesigned Edge, S-Max and Galaxy will go into production about the same time. Ford is expected to sell the Edge in the United States in spring 2015 as a 2016 model, suppliers disclosed to Reuters.

A Ford spokesman confirmed to Reuters that Ford will not sell the redesigned S-Max and Galaxy in the US. The carmaker, however, declined to comment on convergence of the three models on a shared platform. Ford recently provided a glimpse of a concept version of the new S-Max that will be showcased at the Frankfurt Auto Show in September.

According to suppliers, the new Edge and the new S-Max have been developed simultaneously and share the same engineering program code CD391. They added that although the Edge and the S-Max share the same architecture, they will look differently inside and outside, and will not be "will not be mirror images" of one another.

The source disclosed that the 2016 Edge will be wider and taller than the S-Max, and will only feature two rows of seats. The Edge will also have more rugged styling cues and will be targeted at utility-vehicle buyers in both Europe and the United States.

Ford Edge has long been proven itself as the leader. However, with the new version, the brand is showing that it can still become better. In case you don’t know, the Edge is the brand’s first ever crossover utility vehicle. This time, Ford not only equipped it with more technology but the craftsmanship is on a different level with the vehicle dynamics clearly being enhanced.

The brand would not be wrong if it says that the 2015 Edge is a better vehicle on each aspect. North America’s crossover sport utility vehicle class is considered as one of the world’s largest markets but when the Edge was launched back during the late 2006, it managed to define this segment. Utilizing a more car-based design, this model was able to offer better on-road comfort compared to any other SUV, especially those that were truck-based.

Overall driving dynamics and fuel efficiency were better as well. The Edge showed that it was possible for a utility vehicle to meet the challenging needs of a daily commuter. Revealed today to both Europe and North America, everything about the 2015 Edge, from the roof and down to the wheels, is new. The objective being that it is projected to change the standards as it relates to the two-row utility vehicle market.

By using the already successful global midsize vehicle architecture of the brand, it made it possible to redesign the Edge to have a sportier and stronger shape. In addition, the brand retooled it as well in order to be able to meet the higher expectations customers have when it comes to quality. Further, the new Edge was also reengineered to bring more technologies and features and thus offer a driving experience that is truly rewarding.

Group Vice President for Global Product Development Raj Nair said that when Ford first released the Edge, it served as its entry to the crossover utility vehicle segment. The Edge is a technologically advanced model, he added, that also offers SUV functionality and combined with the efficiency and comfort of a sedan. The new version, he continued, builds on that success and at the same time creates a more emotional appeal.

Nair said further that this was made possible by offering customers more of the technology that they want and putting it inside a package that could meet even the highest of expectations for craftsmanship and quality. Ford revealed that the new Edge will be sold in at least 100 markets worldwide.

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Topics: ford, ford edge, china, europe



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