Ford pledges to improve MyFord Touch usability in response to criticism

Article by Anita Panait, on August 28, 2012

Despite Consumer Reports' serious criticism on the MyFord Touch system, Ford Motor Co. remains committed to utilizing this industry-leading technology, according to the carmaker’s global marketing chief, Jim Farley. In an interview with Automotive News last week, Farley said that Ford has an obligation to listen to feedback and do everything it can.

He added that the carmaker will devote "whatever resources are required” to make the system more usable. Farley said the latest criticism to the MyFord Touch system, as written in Consumer Reports blog "Why the MyFord Touch control system stinks," won’t change the company’s commitment to being a leader in infotainment. Farley said that Ford wants to be the best at it even if it means it has to improve the usability forever.

In the blog Eric Evarts, Consumer Reports’ senior automotive editor, wrote that the magazine would not recommend dealing “with the frustrations of MyFord Touch on a daily basis even to an adversary.” The magazine has been critical of the MyFord Touch system, repeatedly saying that it is full of bugs, too complicated to use, and could be unsafe because it require drivers to take their eyes off the road.

After receiving critiques from Consumer Reports and J.D. Power and Associates, Ford this year provided an extensive upgrade to the MyFord Touch on 2013 models. In March, Ford sent update kits to about 300,000 owners whose vehicles are fitted with the first-generation version. MyFord Touch and MyLincoln Touch removed many buttons and knobs in favor of a touch screen and voice commands.

According to the Consumer Reports blog, the infotainment system is still problematic even after the software upgrade, adding that the buttons below the screen are hard to make out unless a driver looks directly at them. The blog added that the system’s voice commands are awkward, noting that on some Ford models, the screens are too messy.

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Topics: ford, myford touch

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