Ford posts 6% drop in US sales in February 2014

Article by Anita Panait, on March 6, 2014

Ford Motor Co. posted a 6-percent drop in sales in the United States in February, but said demand in areas not buried by snow was "very robust" last month. Ford said that winter storms have been keeping potential buyers from visiting dealerships across the Midwest and Northeast and has caused it to delay fleet orders for around 10,000 vehicles into March.

Ford noted that had those deliveries been made on time, Ford would have posted just a 1 percent drop for February. "The majority of our decline was fleet-driven," according to Erich Merkle, Ford's U.S. sales analyst.

Ford saw its fleet sales fall 10 percent year-over-year in February, while retail sales fell 4 percent. Even with delay of deliveries for the 10,000 vehicles, fleet still accounted for 32 percent of Ford's sales in February. Sales of Ford-brand cars dropped 17 percent, with the Fusion falling 14, the Focus diving 24 percent, and the C-Max plunging 42 percent -Max.

According to Ford, fleet sales of the Fusion fell 30 percent in the month. Fusion retail sales surged 25 percent in California to 2,038, topping the 2,000-unit threshold for the first time and accounting for 9 percent of overall Fusion sales in the US. Ford remarked that dealerships posted stronger retail demand across the lineup as February progressed, with business leveling up during periods between snowstorms.

"As soon as they weren't impeded by some of the weather issues, we saw very robust demand," said John Felice, Ford's vice president of U.S. marketing, sales and service. "We expect, heading into the month of March, a very solid spring market."

Ford posted a 3-percent leap in sales of the F-series to 55,862 units, its best February in eight years. The Lincoln brand, meanwhile, logged a 36-percent rise in the month, with MKZ sedan sales more than tripling to 3,044.

Topics: ford, sales

If you liked the article, share on:

Comments

Recommended

Two years ago, there was a patent filed by Honda Motors under the name “baby NSX”. It then had a angular sports car design that is clearly mid-engine, and had...
by - July 20, 2017
The long awaited 2018 Buick Regal GS has finally been revealed by the company, following several leaked photos and information in the past few months. The thing is, if you’ve...
by - July 20, 2017
Earlier this month, we learned that France has made moves to ban diesel and gasoline fueled cars by stopping them from entering the city. More than that, they plan to...
by - July 19, 2017
The new 2018 Rolls-Royce Phantom VIII is on the way, but still, all we had been seeing are camouflaged prototypes of the eight generation of this iconic nameplate. Fortunately though,...
by - July 19, 2017
Would you have ever imagined a Mercedes-Benz developing an upscale pickup? We first saw this last October as a concept car and now, the production model of the Mercedes-Benz X-Class...
by - July 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries