Ford Motor Co.'s police program will continue to dominate the market because Ford is giving its customers what they want, according to Lisa Teed, brand marketing manager for Ford's police vehicle program. She indicated that police departments want two pursuit-rated vehicles in particular. The new Ford Police Interceptor was unveiled earlier this year.
The Interceptor, which is based on the same platform as the new flagship Taurus sedan, will replace the aging Crown Victoria when production is cut off next year. Since the patrol car accounts for 70% of all police vehicles sold in the US, it's to be expected that there were a few police departments that were not too happy about the change.
But as soon as Ford whips out the new technologies that would make the replacement model safer, faster and greener, most skeptics are swayed. Ford is currently preparing a police utility vehicle based on the same platform as the all-new Ford Explorer that will be revealed later in the year. Teed added that with the second vehicle, the market gets the flexibility that the departments need.
To develop both vehicles, Ford asks for input from its 27-member police advisory board, which has representatives from law enforcement agencies across the country. Teed explained that the company simply can´t conduct a traditional market research study similar to what's done on a retail product. She describes the police advisory board as having been instrumental and a benchmark for [the company].