Ford raises industry-wide vehicle sales forecast for 2012

Article by Anita Panait, on April 6, 2012

After posting an excellent first quarter sale performance in the United States, Ford Motor Co. has revised its 2012 forecast for industry-wide volume. According to Mark Fields, Ford President for the Americas, the company now forecast the US auto industry sales for 2012 to be between 14.5 million and 15 million units, including heavy and medium trucks.

The forecast is a significance improvement from the previous figures of between 13.5 million and 14.5 million vehicles. The company now forecasts the sales of light vehicles for 2012 to be between 14.2 million and 14.7 million units, excluding medium and heavy trucks. According to the company, US light vehicles were sold at an annualized rate of 14.5 million to 14.6 million vehicles during the first quarter of 2012, making it the best quarterly sales rate in four years.

As for actual figures, Ford improved its light vehicle sales by nine percent for the first three months of 2012, while the industry volume soared 13 percent in the same period to 3.5 million units. These figures alone support Ford’s new forecast, and provides stark evidence that the auto industry is recovering well despite mixed economic signals. The auto industry in 2011 sold around 12.8 million light vehicles.

Meanwhile, Ford joins a number of auto manufacturers that lost market share in the first quarter of 2012. Ford joins General Motors, Toyota Motor Corp. and Honda Motor Co. in the losers’ circle. The gainers' circle, meanwhile, includes Chrysler Group, Hyundai-Kia, Volkswagen Group and BMW Group. Daimler AG and Nissan Motor Co. more or less retained their market shares.

Topics: ford, sales

If you liked the article, share on:

Comments

Recommended

Here comes Blue Arrow, a Porsche 911 (991) Turbo S tuned by Edo Competition that is even quicker and faster than the 911 GT2 RS. Moreover, it is definitely the...
by - July 24, 2017
Earlier this year, Ford had already begun deliveries of the Ford GT. However, the company has been experiencing some delays at their facility in Canada. This means that the next...
by - July 24, 2017
BMW has given the 2018 1-Series a facelift, and they have just released a ton of new photos and a couple of videos to show us what it’s got. Nevertheless,...
by - July 24, 2017
When Chevrolet came out with the 2018 Equinox last September, the facelifted model was offered in a diesel option for the first time, plus it weighed much less at 400...
by - July 23, 2017
If you are a huge fan of the hardcore GTS version, you probably know that the closest you could get to that model is the upgraded model of the M4...
by - July 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries