Ford Romania stops B-Max output for 13 days in November

Article by Anita Panait, on October 30, 2013

Ford Motor Co.’s unit in Romania is temporarily stopping the production of the B-Max for 13 days in November, due to the still weak demand for vehicles in Europe. The stoppage came after the unit halted the output of the B-Max in September. Ford commenced producing the B-Max subcompact minivan in 2012 at the site formerly owned by Automobile Craiova.

Ford Romania now builds around 370 cars a day and 1,000 engines. Ford Romania spokeswoman Ana Maria Timis said that they are confident that the stoppages are temporary measures and that the situation will improve at the site once vehicle sales in Europe starts to slowly recover. She said that Ford Romania will adjust its production volumes in November and December depending on the market situation.

The production halt is affecting around 2,500 employees, or over half of Ford Romania's workforce. Affected workers, however, will receive 80 percent of their wages during the production stoppage. Ford sold 48,682 B-Max units in the first eight months in Europe, according to data from researcher JATO Dynamics.

The carmaker posted a 7-percent drop in registrations in the first eight months in EU and EFTA markets to 596,517, according to industry association ACEA. Ford revised upward its 2013 guidance in July to an unchanged pretax loss in Europe of around $1.8 billion.

Built on Ford's worldwide B-car stage - shared with the renowned all-new Fiesta - the B-MAX exhibits the organization's vision for an exceptional compact multi-activity vehicle (MAV), fusing exceptional space and flexibility with a savvy and sleek exterior.

Ford B-MAX is a little more than 4 meters in length, only 13cm longer than the Fiesta five-door and an entire 30cm shorter than the C-MAX; precisely positioned to satisfy the fast-growing demand for downsized vehicles, tailored to congested urban conditions without undermining interior roominess or passenger comfortability.

Its earth-shattering concept was produced following a thorough ingenious project, in which Ford teams invested a considerable time watching drivers in their day-by-day routine - going shopping or picking up their kids from school - to recognize precisely what clients truly needed in a compact vehicle.

Unique Ford Easy Access Door System

The one-of-a-kind Ford Easy Access Door System highlights traditional, hinged front doors and rear sliding doors. The classic central pillar structure is incorporated into the front and rear doors, instead of forming a portion of the bodyshell itself.

When both front and rear doors are open, there is an unrivalled access to the interior, with an opening of more than 1.5 meters wide. This is around twice the width given by contenders with alternative door concepts and makes it altogether easier to enter or leave the rear seats, take care of kids in the child seats, or load and unload items bought.

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