Ford sales doing well despite the recent safety recalls

Article by Christian A., on December 19, 2012

Ford’s overall sales are doing well and have not been affected by the recent safety recalls announced, according to Chief Operating Officer Mark Fields. Last Tuesday, Fields told reporters that its consumers consider Ford’s products to be of good quality. He said that the company has installed measures to ensure that its customers are assured of its commitment to quality.

Ford announced the fourth recall that affects its 2013 Escape crossover since last July. This was due to an engine fire risk due to a software glitch in the cooling system of the Escape and the midsize Fusion sedan. The recall for the Escape and Fusion was issued on December 10.

On this same day, the U.S. Environmental Protection Agency said that it will open a probe on claims filed by Consumer Reports magazine that Ford's hybrid models of the Fusion and C-Max crossover are short of the official fuel economy rating of 47 miles per gallon.

During a recent event in Detroit, Fields and Detroit Mayor Dave Bing unveiled a $10 million program that Ford will fund to build a community center, youth recreation and summer camp and support for education and summer job programs.

Ford launched its 2013 Escape in July. Fields said that it faced “a few issues” with the Escape launch but that its response to any of its issues was “very proactive.” Fields said that it did very well in its December sales. However, he didn’t give an estimate of its sales in the past month.

New Ford Escape is sure to win hearts. Global Craftsmanship Manager Peter Bejin said that this new Escape is well-proportioned to make it look stunning even from 20 feet away. The aim of the team is to comply with such a design promise so when the customers start to walk up to the car and open the doors, sit and interact with the car, they get the same emotion they have when they are a couple of feet or inches away.

It also features new exterior colors including the North American Ginger Ale which has an earthly metallic tone that is a little greener compared to ginger ale. More colors include Frosted Glass Metallic, Ruby Red, White Platinum Tricoat, Deep Impact Blue, Kodiak Brown and hues such as Sterling Gray Metallic, Tuxedo Black, Oxford White and Ingot Silver Metallic.

A striking new interior

The new Escape also features a well-defined exterior shape complemented by a dynamic and fully furnished interior that features new levels of technology and craftsmanship. The Chief Designer of Color and Materials Ruth Pauli said that the new Escape’s interior highlights a contemporary and sophisticated design that captures the vehicle’s enhanced functionality and expressive design.

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Topics: ford, safety, recall, sales



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