Ford sales increase 13% in August, helped by the F-series pickup

Article by Christian A., on September 6, 2012

Ford Motor Co. sold 196,749 units in August 2012, a 13% increase compared to August 2011. A major contributing factor is the impressive sales of the F-series pickup, Escape crossover and Focus compact. When combined, the three models make up over 50% of Ford's sales in August. Sales of the F series grew by 19%, to 58,201 units.

The Escape sales rose 37% to 28,188 units. The Focus climbed 35% to 19,073 units. Just this summer, the 2013 Escape was introduced. It became highly popular in dealerships very quickly. Recently, Ford added a third shift at its Louisville Assembly Plant to sustain demand. Ken Czubay, Ford vice president of U.S. sales, marketing and service, said that about 80% of the Escapes sold in August were 2013 models.

The Escape had its best August ever, with sales almost equal to the total sales of the other Ford-brand SUVs and crossovers when combined. The Focus compact is the no. 2 highest gainer in the Ford lineup, coming behind the Escape. He said that its sales in California were remarkably strong. The Focus continued to do better than the Fiesta, its smaller sibling.

The Fiesta subcompact’s sales decreased again in August by 28% to 4,176. Ford’s Fusion mid-sized sedan also had high sales in August, a 21% increase to 21,690 units. Ford will be releasing the redesigned 2013 Fusion in the fall and is presently in sell-down mode.

Sales of Ford's F-series pickup grew due to the impact of the housing sector making a modest recovery. Jenny Lin, Ford's senior U.S. economist, said that there are indications that the housing sector is on the path to a revival. He said that the recovery in the housing sector affects full-size pickup sales positively. This is the perfect timing since truck sales are entering high season.

Ford Motor Co. is celebrating the launch of the latest iteration of the new 2013 Ford F-150 with professionals in the field of agriculture and future agricultural leaders.

Mark Fields, Ford president of The Americas, remarked that the American carmaker has a commitment to getting the job done right with its trucks. He added that the new 2013 Ford F-150 demonstrates the carmaker’s commitment to continuously improve its trucks by fusing new features and capabilities. He remarked that these improvements should allow truck owners to become more productive.

In particular, the front end of the new 2013 Ford F-150 gets a new design, as complemented by the available high-intensity discharge (HID) headlamps. Drivers could benefit from the MyFord Touch with voice-activated driver controls.

Doug Scott, Ford Truck group marketing manager and FFA sponsor board member, remarked that farm customers account for a good chunk of F-Series truck sales. He noted that these customers -- usually fond of multi-tasking –consider a Ford pickup not just as family transportation but also as an aid to their economic livelihood, thanks to its rugged capability and reliability. Scott quipped that Ford pickups are considered as an enduring agricultural tradition, which is why the company is cooperating with FFA in unveiling the new F-150 models.

The 2013 iteration of the Ford F-150 – touted by Ford as the most fuel-efficient and most-capable light-duty pickup – now features updated designs as well as advanced technologies. For the latest version, the Ford F-150 is available with a new Limited luxury model, a new 6.2-liter V8 powerplant and a new EcoBoost engine, as well as electronic-locking rear axle and Hill Descent Control.

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