Ford says Lincoln’s future models will not receive MKZ’s new grille

Article by Anita Panait, on April 19, 2012

Although Lincoln has called the new split grille that dons the 2013 Lincoln MKZ sedan as a major signifier of its what its design direction is for the future, Ford Motor Co.’s top designer says it should be not interpreted that the grille will be fitted on every new car or crossover. The 2013 MKZ carries split grille showcasing chrome horizontal bars intended to conjure spread wings of an eagle. 

J Mays, Ford's group vice president of design, clarified to Automotive News at the New York auto show that the company has not announced that every vehicle within the lineup will don the same grille bars. It should be noted that Lincoln carries a long history of giving its vehicles many different faces. Mays said the MKZ is only meant to signal a new generation of Lincolns, adding that the 2013 model will be the first of new Lincoln cars that would carry “a more innovative face.”

Mays, however, said the all future Lincoln cars will carry a similar shape of the grille apertures and adjacent headlights. Ford's group vice president of design remarked that outside perimeter of the headlamp and grille will be the main characteristics of the new Lincoln models, but clarified that they will not be using one grille texture. Lincoln’s previous models carry the vertical "waterfall grille" that features huge chrome bars.

But instead of attracting new customers, the look divided them. With the latest grille design being made to be much slimmer and more elegant than the previous one, Ford hopes to attract more buyers. The 2013 MKZ grille was the brainchild of Max Wolff, Lincoln's new design chief, who went over from General Motor’s Cadillac unit in 2010. Mays recalled that they already finished MKZ’s design when Wolff arrived. As soon as Wolff saw MKZ’s grille, he suggested changing the grille bars from vertical to horizontal.

The production 2013 Lincoln MKZ, almost exactly the same as the concept car presented at the North American International Auto Show in January 2012, embraces a subtle and distinct design.

Lincoln wanted the new MKZ to convey an elegance and effortlessness that is appealing and open. Moving from classic luxury prompts and complex styles, Lincoln designed a warmth that is luxurious, while practising restraint.

Lincoln MKZ Exterior

The profile of this luxury sedan has a defining, sweeping roofline. A steep, raked windshield and elongated backlight creates a sleek and flowing look that is 10% more aerodynamic than the previous model. With a few simple strokes, the MKZ shape is a completed vision.

The striking, modern design keeps the traditional Lincoln design essentials, such as a more sophisticated split-wing grille interpretation, a first in the 1938 Lincoln-Zephyr.

Sculptured pedestals are the mounts for the rear-view mirrors for the doors. This fitting allows the front door glass to reach further forward, improving visibility and allowing more light in.

Bright, energy-efficient LEDs are in the crafted head lamps. The front headlights are synchronised with the steering wheel, turning in time to increase visibility. The LED technology used in the back allow for the creation of a thin, distinct full-width tail lamp.

If you liked the article, share on:

Topics: ford, lincoln

Comments

Recommended

We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries