Ford sets week-long downtime at Flat Rock site in December

Article by Anita Panait, on November 29, 2013

Ford Motor Co. will temporarily shut down its Flat Rock site in Michigan for "approximately" one week in December as the carmaker already has more supplies of the Fusion mid-sized sedan that it needs, according to a company spokeswoman. She said that the move comes as Ford continues to “match production with demand."

Ford will also shut its Michigan Assembly Plant, which builds the Focus and C-Max, for the same duration. Morgan Stanley analyst Adam Jonas said in a report that Ford executives attributed high Fusion inventories partially to Toyota Motor Sales USA's "aggressive discounting of the Camry.

According to the Automotive News Data Center, inventories of the Fusion grew from the ideal 65 days a month to 88 days as of Nov. 1, 2013. A year ago, Ford had just 48 days a month of inventories. For both the Focus and C-Max, Ford had over 100-day supply as of Nov. 1, 2013.

Posts made by Ford employees on BlueOvalNews.com indicated that the Flat Rock site could also be shut down for four more weeks in the first quarter of 2014. Ford sold 20 percent more Fusions in the first 10 months of 2013, compared to 2 percent growth for mid-sized cars overall.

While the Fusion looked poised to seriously challenge Camry for the US sales crown earlier this year, Toyota’s unit was able to pull away as the Japanese carmaker offer more incentives. Toyota's average incentives surged 8 percent in October from a year earlier, according to Edmunds.com. Executives at Toyota have remarked that they are willing to offer higher discounts to ensure the Camry’s defense of its US sales crown. Camry has so far outsold the Fusion by over 100,000 units.

Topics: ford

If you liked the article, share on:

Comments

Recommended

It is quite common to revive classic cars if you have a lot of extra money. Models like the Jaguar XKSS and Aston Martin’s DB4 GT have been upgraded to...
by - August 21, 2017
Famous designer of certain Ferrari vehicles like the Enzo Ferrari and the P4/5, Ken Okuyama has revealed another one of his designs at the 2017 Pebble Beach Concours over the...
by - August 21, 2017
The current generation of the BMW M3 (F80) sedan isn’t just sporty and luxurious in terms of looks, but also in terms of performance. Because of its athletic appeal, the...
by - August 21, 2017
A lot of us know Singer Vehicle Design and their signature work of reimagining Porsche 911s, and making them look like hot rods from the 70s. They are not alone...
by - August 20, 2017
August 17, 2017 is a sad day for the Dodge Viper, its fans, enthusiasts and its admirers. It is the day when the last Dodge Viper rolled off the assembly...
by - August 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries