Ford sold 10 percent more vehicles in July 2014 thanks to incentives

Article by Christian A., on August 4, 2014

Ford Motor Co. sold 10 percent more vehicles in July 2014 than it did in the same month last year. Ford sold a total of 211,467 vehicles in July, with 203,604 coming from its namesake brand (up 9 percent) and 7,863 coming from its Lincoln premium marque (up 14 percent). Ford said July incentives surge an average of $400 per vehicle over the same month in 2013, while transaction prices dipped $360.

Stronger sales in July comes the carmaker is in the midst of its largest product offensive so far, rolling out 16 new or refreshed vehicles this year alone. Erich Merkle, Ford sales analyst, noted that also means that a record number of products are nearing end of their life cycle.

Ford posted its largest gains on crossovers and SUVs (17 percent) while sales of cars and trucks jumped 6 percent and 7 percent, respectively. Particularly, Ford’s Fusion mid-sized sedan managed to break its own July sales record, surging 17 percent to 23,942 – thanks to higher incentives and lower transaction prices.

To cater to growing demand for the sedan, Ford last summer commenced output of the Fusion in Flat Rock, Mich. According to John Felice, vice president of US marketing, sales and service, Fusion’s market share has jumped 1 percentage point to 12.5 percent in the last year.

Merkle remarked that while Fusion’s average transaction prices have dropped $1,000 from a year ago, they remained at the “higher end of the pricing band” for the mid-sized sedan segment. He credited the gains to conquests in areas outside Great Lakes, particularly in the West.

Ford saw sales of the Explorer and Escape surge 32 percent and 19 percent respectively. The carmaker, the outgoing Edge logged a 19-percent drop in sales, so was Flex fell that fell 30 percent.

The F-series pickup logged a 5-percent jump in sales to 63,240, although transaction prices are up $2,500 per vehicle so far in 2014.

Topics: ford, sales, incentives

If you liked the article, share on:

Comments

Recommended

A few months ago, Mercedes-Benz promised that they will be treating everyone to a “big surprise” during the Monterey Car Week. And true enough, many of us were stunned as...
by - August 19, 2017
McLaren has already shown some interest in electrifying their models. And initially, we thought that they will just use hybrid systems to use across their current lineup. Nevertheless, we have...
by - August 19, 2017
Fifty years after its glorious victory at the 24 Hours of Le Mans, Ford launches the 2018 Ford GT ’67 Heritage Edition at the 2017 Monterey Car Week. The red...
by - August 18, 2017
Hyundai has recently unveiled an unnamed pre-production model of its new fuel cell SUV. We don’t know what to call this model just yet, but sources say that this model...
by - August 18, 2017
This weekend at the 2017 Pebble Beach Concours d’Elegance, the BMW Z4 Concept will make its first public appearance. The good news is that we will finally have a real...
by - August 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries