Ford strikes 2-year research partnership with RWTH to study innovative business models

Article by Christian A., on February 10, 2015

Ford Motors has inked a two-year research partnership with RWTH Aachen University to identify technologies and services that will meet customers' expectations for personal mobility. The project is also expected to help address increasing traffic congestion and environmental issues. According to Ford chief executive Mark Fields, there is a need for the carmaker to address growing risks from urbanization, air pollution and changing consumer attitudes.

Ford will take a look at firms like Apple and Amazon that have managed to expand from just single product and service companies to providers of full hardware and software platforms and services. The Ford-RTWH collaboration will determine how such approaches could result to enhanced car-ownership experiences as well as new ideas for car-sharing and personalization of mobility solutions.

It will also pave for the creation innovative features and new business opportunities. According to Ford, its thinking is driven by four megatrends: urbanization, rapid growth of global middle class, air quality and changing consumer attitudes.

The carmaker remarked that the number of megacities – those with populations of more than 10 million people – is expected to reach 41 by the end of the next decade, which means there will be need to for smarter cars, smarter roads and smarter cities.

Ford noted that the middle class will double in size as forecasted to 4 billion by 2030, which means more vehicle owners as well as increased traffic congestion. The increasing numbers of vehicles also creates the need for more fuel-efficient and alternative powertrains.

Likewise, younger customers are now looking for alternatives to car ownership. According to Fields said, young customers in Europe are becoming less interested in owning a car because of the increased congestion on city streets.

In January, the American carmaker has unveiled the all-new Ford GT to the global public at the 2015 North American International Auto Show, also known as Detroit Auto Show. Presented as an ultra-high-performance supercar, the new Ford GT serves a technology showcase for a number of the US carmaker’s innovations.

The all-new Ford GT is one of over 12 new Ford Performance vehicles that planned to be launched by the end of the decade. It would join the F-150 Raptor, Focus RS, Shelby GT350 and Shelby GT350R. Ford will commence production of the Ford GT – an embodiment of EcoBoost performance, lightweight carbon fiber construction as well as aerodynamics -- in late 2016.

The carmaker will commence sales of the new car in select global markets as it celebrates the 50th anniversary of Ford GT race cars securing the top three positions at the 1966 24 Hours of Le Mans. [source: Ford]

If you liked the article, share on:

Topics: ford, partnership

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019