The 2015 Ford Mustang is designed to appeal to global consumers but nonetheless remains a quintessentially American car. To further broaden the appeal of this iconic car, Ford even launched the sixth-generation, 50th-anniversary Mustang simultaneously in six cities around the world -- New York, Los Angeles, Shanghai, Barcelona, Spain; Sydney, Australia; and Dearborn, Mich.
The original Mustang, unveiled at the 1964 World's Fair in New York, was designed and built for US consumers. Soon enough, Mustang’s reputation surged beyond the US, becoming a symbol of American design and automotive culture. Now, Ford is eyeing to build on the Mustang's name recognition and make it a halo car to entice consumers around the world to its own vehicle lineup.
While the new Mustang is lower, wider and sleeker than its predecessor, it still features the same broad shoulders and big, bold front end. Not only that, the Mustang remains as powerful as it was.
"We find globally that everyone wants that piece of Americana," remarked Dave Pericak, Mustang chief engineer. He noted that they designed a Mustang and decided to take it global, and not the other way around. “We did not design a global Mustang," he said.
This means there will be no customer clinics in Europe or China, according to Pericak, as they don’t design a Mustang through research. Being an American car, it is only appropriate to first sell the 2015 Mustang – both in both fastback and convertible versions -- in the US and Canada in the fourth quarter of 2014, followed by China and then Europe in 2015. To distinguish the new Mustang from its predecessor, Ford upgraded its interior and gave it some high-tech features.
Ford Mustang is appealing and enticing because of the visceral experience it could provide, as made possible by its appearance, performance, handling and audio track. Ford has made it possible for customers to adapt the Mustang according to their tastes and preferences by making available a number of optional elements.
For instance, the V6 and V8 engines are now upgraded and are now complemented by an all-new 2.3-liter EcoBoost engine. The powerful 5.0-liter V8 mill for the Ford Mustang GT has further evolved with the addition of upgraded valvetrain and cylinder heads, allowing this engine to deliver over 420 hp (426 PS) of output and 390 lb.-ft. (529 Nm) of torque. This V8 engine now comes with a new intake manifold, resulting to enhanced low-speed breathing for better fuel economy, greater idle stability and lower emissions.
Dave Pericak, Ford Mustang chief engineer, remarked that the new EcoBoost engine for the new Mustang delivers a broad, flat torque curve that allows for a more dynamic acceleration. The Mustang EcoBoost engine comes with direct injection, turbocharging and variable cam timing to ensure both performance and fuel efficiency. Thanks to a distinct intake manifold and turbocharger housing, the Mustang EcoBoost engine could generate more than 305 hp (309 PS) of output and 300 lb.-ft. (407 Nm) of torque.
Meanwhile, the standard 3.7-liter V6 – powering the most accessible Ford Mustang is tuned to deliver at least 300 hp (304 PS) and 270 lb.-ft. (366 Nm) of torque.