Ford Motor Co. is starting an ambitious plan in 2014 -- adding 5,000 jobs in the United States, opening two sites in Asia Pacific and one plant in South America, and launching 23 vehicles globally. “Next year, we are embarking on our most ambitious global launch year ever to meet customer demand for our products around the world,” Raj Nair, group vice president for Ford global product development, said in a statement.
For North America, Ford is lining up 16 launches -- Ford Mustang, Ford Transit Connect, Ford Transit and Lincoln MKC. Joe Hinrichs, Ford president of the Americas, said in the statement, that the addition of 16 new products in their North American lineup will help continue their growth momentum in the US, especially in the midsize and utility segments.
According to Hinrichs, Ford has learned from the problems it had with launches this year. He added that to address them, Ford has taken steps like adding launch engineers at Ford sites to help suppliers gear up. Hinrichs added that they are "focusing a lot of energy getting ready for these launches.” Ford will commence building the Transit will in the second quarter of 2014 at its newly retooled Kansas City Assembly Plant. Ford is investing $1.1 billion to retool and expand the facility.
Ford will add more than 2,000 jobs at the site, of which over 1,000 are new hires, to support high demand for Ford F-150 and the output of the Transit family starting next summer. Dave Schoch, president of Ford Asia Pacific, remarked that new capacity in his region will enable the carmaker to “take another significant step in the implementation of our Asia Pacific growth plan.”
In 2014, Ford will open two sites in Asia Pacific -- Changan Ford Assembly Plant No. 3 and Changan Transmission Plant in Chongqing, China -- and one in Brazil, the Camacari Engine Plant. The Chongqing assembly plant will hike Ford's production capacity in China by 300,000 units in 2014.