Ford Motor Co. is boosting production in the fourth quarter after inventory deficits cost the company some sales in its compact vehicles last August. Specifically, the company’s sales last month increased 11 percent to 174,800 units from August 2010, the company has disclosed. Lincoln sales increased 25 percent to 8,006 last month on strong sales of the MKX crossover and MKZ sedan.
Meanwhile, sales for the Ford brand in the same month increased 16 percent to 166,794 units. However, sales of the revamped 2012 Ford Focus compact decreased 9 percent to 14,093 units largely because of an inventory shortage.
On the other hand, sales for the Fiesta subcompact gained 76 percent to 5,833 units, but Ford executives commented that it could have been stronger with more stock.
At this time of the year, the Fiesta was still being launched. Ken Czubay, Ford's vice president of U.S. marketing, sales and service, mentioned that “there is no doubt” that sales for the Focus and Fiesta will increase as inventory goes to levels where they should be, according to Autonews.
Sales of pickup trucks and crossovers also provided support to the company’s total sales gain in August. Sales for Explorer crossovers were 9,901 units, four times as many as the same period last year. The company also sold 20,607 Escape crossovers, an increase of 39 percent from a year earlier.
As for the F-Series pickup, sales increased 2 percent to 48,795 units. Czubay disclosed that they have a benchmark that selling 50,000 F-Series is a very good month, placing them “right at that door.”
By the fourth quarter, the company will manufacture 645,000 units in North America, an increase of 9 percent from the company’s achievement during the year-earlier quarter. Of that quantity, 210,000 will be cars and 435,000 will be trucks, according to George Pipas, who is the leads sales analyst at Ford.