Ford to build a $450 million passenger vehicle assembly plant in Thailand

Article by Christian A., on August 29, 2010

To take advantage of the rapidly growing Asian markets, Ford Motor Co. has plans to construct a $450 million passenger vehicle assembly plant in Thailand by 2012.

In a statement, Ford said that this factory, which will be located in the city of Rayong, will be able to produce 150,000 vehicles annually. Up to 85% of the vehicles that roll out of this factory will be exported outside of Thailand.

The initial product is slated to be the next-generation Ford Focus. Joe Hinrichs, who heads Ford Asia Pacific and Africa, said that this investment underscores [the company's] long-term commitment to Thailand, and its role as a global production and export hub. 

This plant in Rayong will actually be the second plant that Ford has built in Thailand.

The first one is located only three miles away and is jointly operated with Mazda Motor Corp. The first factory produces the Mazda2 small car, the Ford Everest SUV, and the Mazda BT-50 and Ford Ranger pickups.

The venture, which is dubbed as the Auto Alliance in Thailand, can produce 220,000 units annually. In comparison, Ford's beachheads in Europe and Latin America are bigger. Hinrichs said that Ford expects to derive much profit from Asia.

If you liked the article, share on:

Topics: ford, factory, thailand

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019