Ford to establish Ford National Body Shop Network

Article by Anita Panait, on March 8, 2014

Ford is targeting dealers with large body shops to establish the Ford National Body Shop Network of dealers and independent shops capable of large structural repairs for the 2015 F-150.  Ford says these large dealers have to shell out between $30,000 and $50,000 for a single repair bay. But for these large dealers, the cost of having a body shop ready for the 2015 F-150 could reach $70,000 or more.

For Ed Joliffe, owner of Gorno Ford in suburban Detroit, getting his body shop ready for the aluminum F-150 pickup would cost him from $50,000 to $100,000. “That's a hell of a chunk," Joliffe told Automotive News. “All the small shops won't be able to touch it." He estimates that it could take between five and seven years to recoup that investment.

The network will be composed of dealers having the proper tools and training. The network will be Ford's conduit for insurance company repair referrals. Ford wants to assure both its customers and insurance companies that collision repair rates will be competitive with rates on the current F-150.

Dealers and independent repair shops who would invest in equipment and training can hang a Ford National Body Shop Network sign in their showrooms and will be listed on a body shop locator on ford.com. Ford aims to have a network of around 1,500 aluminum-capable body shops, including its 460 dealerships and over 1,000 independent shops. [source: automotive news - sub. required]

Topics: ford

If you liked the article, share on:

Comments

Recommended

The 2018 Cadillac CTS-V sedan will be getting a new paint job that will give it a unique icy feel. Dubbed the Glacier Metallic Edition, this special model was built...
by - August 23, 2017
During the North American International Auto Show at Detroit in 2015, Hyundai introduced a concept pickup truck they named the Santa Cruz. This model took home the Concept Truck of...
by - August 23, 2017
Porsche introduces the technologically advanced wheels with braided carbon fiber. These will be initially available on the 911 Turbo S Exclusive Series. Being the first car manufacturer to offer such...
by - August 23, 2017
All eyes were turned to the fuchsia pink bespoke McLaren 720S MSO at the 2017 Pebble Beach Concours d’Elegance Sunday. Surely, we can understand why. The one-off supercar, which was...
by - August 23, 2017
Hyundai Motor Group – including both Hyundai Motor and Kia Motors – has disclosed a wide-ranging plan to introduce 31 environment-friendly models in a new development roadmap that aims to...
by - August 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries