Ford to establish Ford National Body Shop Network

Article by Anita Panait, on March 8, 2014

Ford is targeting dealers with large body shops to establish the Ford National Body Shop Network of dealers and independent shops capable of large structural repairs for the 2015 F-150.  Ford says these large dealers have to shell out between $30,000 and $50,000 for a single repair bay. But for these large dealers, the cost of having a body shop ready for the 2015 F-150 could reach $70,000 or more.

For Ed Joliffe, owner of Gorno Ford in suburban Detroit, getting his body shop ready for the aluminum F-150 pickup would cost him from $50,000 to $100,000. “That's a hell of a chunk," Joliffe told Automotive News. “All the small shops won't be able to touch it." He estimates that it could take between five and seven years to recoup that investment.

The network will be composed of dealers having the proper tools and training. The network will be Ford's conduit for insurance company repair referrals. Ford wants to assure both its customers and insurance companies that collision repair rates will be competitive with rates on the current F-150.

Dealers and independent repair shops who would invest in equipment and training can hang a Ford National Body Shop Network sign in their showrooms and will be listed on a body shop locator on ford.com. Ford aims to have a network of around 1,500 aluminum-capable body shops, including its 460 dealerships and over 1,000 independent shops. [source: automotive news - sub. required]

If you liked the article, share on:

Topics: ford

Comments

Recommended

The Chinese market will soon be getting the exclusive China-only model, Mercedes-Benz GLC-L, for a premium of 15,000 yuan ($2,300) more than the regular model. The difference is actually quite...
by - January 20, 2018
The Bentley Bentayga is set to participate in the famous Pikes Peak International Hill Climb that is slated to take place on June 24th in Colorado. The automaker’s motorsport department...
by - January 19, 2018
Infiniti will commence sales of the new 2019 Infiniti QX50 in the spring, with a starting price of $36,550. But before the big launch, Infiniti has introduced a new reservation...
by - January 18, 2018
BMW fans may be surprised with what the car manufacturer’s boss Robert Irlinger said in a recent interview with Autocar during a recent media meeting. And this is the fact...
by - January 18, 2018
Currently, there aren’t any Lexus convertibles out in the market, but it seems like it won’t be too long until we see one again. This is because Toyota’s premium brand...
by - January 18, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries