Ford to launch Lincoln brand in China in the second half of 2014

Article by Christian A., on August 28, 2012

Yesterday, we announced you that Ford will end its partnership with Mazda in China as Alan Mullaly told the reporters in an interview. Same Mulally told the reporters today that Ford will launch the Lincoln brand in China. This means that the American luxury brand will be able to get some new customers in the world's biggest auto market.

According to an official press release, Ford will sell Lincoln vehicles in china through an independent dealer network but the company will begin meeting aspiring dealers in the fourth quarter of this year. Alan Mulally said that the introduction of Lincoln in China is company’s next step in expanding its business in Asia. In order to stand out in front of competition, Lincoln will offer more individualized and personalized products.

Although Ford is not so new in China, the American manufacturer is moving fast to catch up and as a result it will launch 15 new Ford-branded vehicles and 20 powertrains by 2015 to Chinese customers. The first Lincoln cars to hit the Chinese market will be manufactured in North America, while a local production could be considered later.

Almost the same as the Lincoln MKZ Concept displayed at the International Auto Show in North America in January 2012, the 2013 Lincoln MKZ expresses a design vocabulary that is subtly unique.

Lincoln Design director, Max Wolff said the name hints at elegant simplicity. The latest MKZ is meant to be alluring and accommodating. They moved away from conventional extravagant cues and intricate details and came up with a design that is rich but deliberately restrained.

Lincoln MKZ Exterior

The latest luxury sedan's form is defined by its extensive roofline. The windshield has been steeply raked and the backlight has been lengthened to create a more sophisticated and flowing look that is 10 percent more aerodynamic than its previous model. Wolff said that the MKZ figure is a vision accomplished with just a few touches.

While the MKZ is prominently modern, the elements of the classic Lincoln design were retained incorporating a more polished version of the split-wing grille, seen for the first time on the 1938 Lincoln-Zephyr.

Rearview mirrors stand on door-mounted, sculpted pedestals. Door-mounted, carved pedestals hold the rearview mirrors. The glass on the front door can extend farther forward to increase visibility and allow more light inside through such fitment.

The assemblies of the headlight include radiant, energy-saving LED lighting. The system of synchronization of the front headlights with the steering wheel provides for enhanced visibility while an LED technology creates a thin and distinct tail lamp graphic at the rear.

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Topics: ford, lincoln, china



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