Ford plans to place a redesigned 2015 Mustang on the 86th floor observation deck of the Empire State building to replicate a marketing stunt the carmaker pulled out with original model 1965. When Mustang goes to the rooftop on April 16 and 17, Ford will celebrate the model’s 50th anniversary at the New York Auto Show, replicating the unveiling of the first Mustang at the New York World's Fair in April 1964.
While the celebration at the New York auto show would be an easy stuff, making the Mustang reach the 86th floor of the Empire State Building would be a difficult feat. First of all, the target area is out of reach of portable cranes while spire towering above the Empire State makes it almost impossible to deliver the 2015 Mustang.
So, the Ford of today will replicate what Ford of half a century ago did – using the elevator to get to the top. In 1965, Ford had a prototype Mustang convertible sliced into three main sections transported it up in elevators.
"New York is one of the greatest cities in the world, and it's the place where the Ford Mustang story began 50 years ago," said Mark Fields, Ford chief operating officer. "We're thrilled to be visiting the architectural landmark that has been the heart of the Manhattan skyline for 83 years with the newest generation of the car that is the soul of Ford Motor Company."
"Like all good craftsmen, our team is measuring twice and cutting once to make sure we can get this Mustang up in the elevators," said Dave Pericak, Mustang chief engineer. "Like the team that did this in 1965, the current crew visited the Empire State Building before starting and took careful measurements of its new elevators and doors before cutting up the car."
"It is a privilege to celebrate the new Ford Mustang, to bring together our two iconic brands, and to make new history with Ford," said Empire State Realty Trust Chairman, President and CEO Anthony E. Malkin. "The Empire State Building and Ford Mustang are both historic innovators – today, as in the past."