Ford to roll out 25 new models in Africa and the Middle East by 2016

Article by Christian A., on July 20, 2014

Ford Motor Co. plans to launch 25 new models in Africa and the Middle East by 2016, in line with its projection that the driving age population in the region will surge 31 percent by 2023 to 1.7 billion people. Lined up for the market are Ford Mustang, Fusion and other models in the region.

Jim Benintende, head of Ford's operations in the Middle East and Africa, said the carmaker expects overall auto sales in Africa to expand by 40 percent in the next six years to 2.1 million vehicles.

Aside from the 25 new models, Ford will also introduce new technology like its voice-activated Sync communications system and its turbo-charged engines. Benintende told Bloomberg in an interview that Ford is seeing significant opportunity in Africa, adding that the region will be growing over the next few years.

Ford is planning to roll out 17 new models in South Africa and Sub-Saharan Africa in the next two years, including right-hand-drive versions of the Mustang, Fusion and Focus in 2015. The carmaker expects the driving-age population in the continent to grow 55 percent to 840 million people by 2023.

Jeff Nemeth, head of the Ford’s South African operations, said that the launch of five new models in the country last year pushed sales by 40 percent. It allowed the carmaker to hike its market share in South Africa from 7.7 percent in 2012 to over 10 percent in 2013.

So far in 2014, Ford controls 11.5 percent of the South African auto market, although it remains behind Toyota Motor Corp. and Volkswagen AG. Nemeth told Bloomberg in an interview that Ford intends to keep growing in South Africa.

The US carmaker posted a 15-percent hike in pretax profit in the Middle East and Africa in the first quarter to $54 million. [source: automotive news - sub. required]

Topics: ford, africa, middle east

If you liked the article, share on:

Comments

Recommended

There is indeed very good news for fans and enthusiasts of Mercedes-Benz’s AMG GT range: a Black Series is coming to town. This was according to a report by Australian...
by - September 21, 2017
We all know of the standard M4 and the more powerful M4 GTS model, but in between those two models is the newest M4 CS. The CS trim comes with...
by - September 21, 2017
Hyundai has unveiled to the global public its latest sedan that elegantly combines luxury and performance in one innovative package under its Genesis luxury brand – the new Genesis G70....
by - September 21, 2017
A lot of people have been questioning BMW’s design direction lately, albeit the beautiful Z4 concept and the alluring 8 Series concept are excluded from this narrative. This began after...
by - September 20, 2017
We first saw the Galibier Concept eight years ago when Bugatti unveiled it. But today, it seems like they still have not given up on the development of an ultra-luxury...
by - September 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries