Ford will use aluminum as one of its materials in building its P552 pickup to cut weight and thereby reduce fuel consumption. Ford will reportedly mount aluminum doors and fenders on the P552, which will be available in 2014. The company expects that the move will not affect the marketability of its F-series pickup.
This was proven true in the case of the Chevrolet Corvette. Its sales did not plummet even after using glass-fiber body panels. The boost in fuel economy, on the other hand, was a factor in increasing sales of vehicles using alternative lightweight material. “We know our customers, and it’s all about the truck being a tool and they want it to be more productive and more efficient,” Doug Scott, Ford’s truck marketing manager, said.
The move to use aluminum body panels is in line with the company’s aim to cut up to 700 lbs. (318 kg) per model before 2019. This is the first time the company used aluminum body panels for the F-series, which have been featuring aluminum hoods. The current U.S. Corporate Average Fuel-Economy calls for vehicle fleets to achieve 31.3 mpg (7.5 L/100 km) in 2014, 32.6 mpg (7.2 L/100 km) in 2015 and 34.1 mpg (6.9 L/100 km) in 2016.
The Ford F-150 has been one of the best-selling and popular pick-up ranges in the U.S. The company proudly presents to future leaders and those in the agricultural field the latest with the 2013 Ford F-150. When it comes to this market segment, the way to succeed would be to have a light-duty pickup with excellent capability, fitted with advanced technologies, comes with the latest design, and displays exceptional fuel efficiency.
In this regard, the 2013 Ford F-150 has a front section that has been redesigned with innovative technologies inside like the MyFord Touch that allows driver controls activated through voice control. There are also the HID or high-intensity discharge headlamps. With the Limited luxury model, it widens its product range even further. Powering it will be the 6.2-liter EcoBoost V8 engine with Hill Descent Control. It also offers electric locking for the axle in the rear.
Ford Truck group marketing manager and FFA sponsor board member Doug Scott shared that the F-Series truck from the company have long been committed to farm families. He added that these types of customers typically multitask, meaning that they use a Ford pickup for their livelihood or as transportation for the family. Thus they want a vehicle that is reliable and has rugged capability, he continued.
Much like the FFA, Scott said further, Ford pickups have long been part of the history of the agricultural industry and the company is happy to have partnered with them to come up with new models for the F-150.
Ford president of The Americas Mark Fields meanwhilesaid that customers of the company are generally hardworking and thus Ford knew that it needed to get the job done especially with its top trucks. The launch of the 2013 F-150, Field continued, is to show that the company remains committed to putting new capabilities and features in its trucks. As a result, owners become even more productive.