Ford unveiled MyEnergi Lifestyle 2.0 at CES 2014

Article by Anita Panait, on January 13, 2014

A year after Ford introduced its MyEnergi Lifestyle, the carmaker is launching its next iteration, the MyEnergi Lifestyle 2.0. While the original version of the MyEnergi Lifestyle has shown how energy-efficient living could help save money on appliances and fuel, the 2.0 iteration is intended to show that more money could be saved by storing energy.

A collaboration between Ford, Eaton, Infineon, SunPower and Whirlpool, the MyEnergi Lifestyle program saw the retrofitting of two homes with energy-efficient appliances, solar panels, and a Ford C-MAX Energi plug-in hybrid vehicle. It aimed to show that a typical American family could dramatically lower its electricity costs while limiting its environmental impact.

On the other hand, MyEnergi Lifestyle 2.0 – as announced at the 2014 International CES – would go beyond employing home renewables, smart appliances and smart charging. MyEnergi Lifestyle 2.0 would integrate additional tools that would allow homes to store energy harvested from solar panels. This way, customers are given more ways to optimize their energy usage. Likewise, customers are provided with more ways to tap power for home operations even during outages. To this end, Ford is demonstrating an energy storage system from Sharp at the 2014 CES.

Mike Tinskey, Ford global director of vehicle electrification and infrastructure, remarked that the initial year of the MyEnergi Lifestyle program showed that homeowners could save money and cut their carbon footprint through adoption of certain energy usage habits. This program is now being advanced to include battery storage for smarter energy consumption. The MyEnergi Lifestyle model predicted around 60 percent savings in monthly energy bills and around 55 percent savings in carbon dioxide emissions.

One of the recipients of the 2013 MyEnergi Lifestyle program was Susan Berry and her family, of Southern California. Berry earned this opportunity through the Mother’s Day special of the Katie Couric Show, where she was part of the studio audience. The Katie Couric Show surprised Berry with a MyEnergi Lifestyle home retrofit that entails the inclusion of energy-efficient appliances, solar panels and a Ford C-MAX Energi plug-in hybrid vehicle.

The savings experienced by the Berry family included over $1,200 in annual fuel costs with the Ford C-MAX Energi. The savings also included over $300 annually from the Berry’s new solar panel system, which offsets more than 70 percent of the energy consumed in their home. The family also saw a reduction of over 25 percent in energy costs and carbon dioxide, thanks to their new energy-efficient Whirlpool refrigerator

A second family was also selected to be a recipient of the MyEnergi Lifestyle home retrofit-- Ben and Lindsay Sattler of Colorado. The Sattler family was the winner of a nationwide contest launched by Ford and the MyEnergi Lifestyle collaboration program. The family had their home retrofitted in December, and even set aside their Toyota Corolla for a Ford C-MAX Energi.

For the Sattler family, the savings included over $1,200 in annual fuel costs with their C-MAX Energi. The family is also expected to post $95 in additional annual saving by charging their C-MAX Energi during off-peak hours. The family also expects annual savings of $135 with their new energy-efficient Whirlpool freezer. In addition, the Sattler family expects additional efficiencies as soon as their solar panel system becomes operational.

Press Release

CHARGE UP YOUR HOME: FORD MOTOR COMPANY’S MYENERGI LIFESTYLE 2.0 ADDS ENERGY STORAGE TO INCREASE SAVINGS

One year after its introduction, Ford Motor Company’s novel MyEnergi Lifestyle® is showing how homeowners can save money on appliances and fuel through energy-efficient living. Now, MyEnergi Lifestyle 2.0 looks to raise the savings by helping homeowners store their own energy.

MyEnergi Lifestyle, a Ford Motor Company collaboration with Eaton, Infineon, SunPower and Whirlpool, retrofitted the homes of two families with energy-efficient appliances and solar panels, as well as a Ford C-MAX Energi plug-in hybrid vehicle. The program set out to demonstrate how a typical American family can significantly lower its electricity costs while limiting its impact on the environment.

In addition to using home renewables, smart charging and smart appliances, Ford is announcing at the 2014 International CES that MyEnergi Lifestyle 2.0 will demonstrate the benefits of integrating additional tools, such as the ability to store energy within the home after it is captured by solar panels. Customers will have more ways to optimize their energy use, and power they can tap to keep their homes running during outages. Ford is demonstrating an energy storage system from Sharp at CES as an example of what consumers can use.

“The first year of the MyEnergi Lifestyle program showed us homeowners can save money and reduce their carbon footprint by adopting certain energy usage habits,” said Mike Tinskey, Ford global director of vehicle electrification and infrastructure. “We’re excited about advancing the program further to include battery storage for even smarter energy consumption.”

2013 MyEnergi Lifestyle winners – where they are now
For Susan Berry and her family, the last six months have been almost too good to be true. Berry, of Southern California, won her place in the MyEnergi Lifestyle program during a Katie Couric Show Mother’s Day special. The show surprised Berry, who was in the studio audience, with a MyEnergi Lifestyle home retrofit that included energy-efficient appliances, solar panels and a Ford C-MAX Energi plug-in hybrid vehicle.

Simultaneously, Ford and the MyEnergi Lifestyle collaboration launched a nationwide contest for another lucky family to receive a MyEnergi Lifestyle home retrofit. The winners were Ben and Lindsay Sattler of Colorado. Their home was retrofitted in December, and the Sattlers turned in the keys to their Toyota Corolla in favor of a fuel-efficient Ford C-MAX Energi.

The MyEnergi Lifestyle model predicted 60 percent savings in monthly energy bills and 55 percent savings in CO2 emissions. The families have already begun to see savings. Examples of efficiencies include:

Berry family:

More than $1,200 saved in annual fuel costs with their C-MAX Energi
Expect to save more than $300 annually from their new solar panel system; the system offsets more than 70 percent of the energy used in their home
More than 25 percent reduction in energy costs and CO2 due to the installation of their new energy-efficient Whirlpool refrigerator
Sattler family:

More than $1,200 saved in annual fuel costs with their C-MAX Energi; expect to save an additional $95 per year by charging their C-MAX Energi during off-peak hours
Expect to save $135 per year with their new energy-efficient Whirlpool freezer
The Sattlers expect increased efficiencies once their solar panel system is activated
About MyEnergi Lifestyle
The Ford-led MyEnergi Lifestyle collaboration showcases how combining renewable energy generation with time-flexible loads optimizes energy consumption across a plug-in vehicle and home appliances.

Ford and its business associates worked with researchers from Georgia Institute of Technology to create a computer model that calculates the electricity usage of a typical single family in their home for one year, and the associated savings with moving to an energy-efficient lifestyle. The cumulative results predict a 60 percent reduction in energy costs and more than 9,000 kilograms of CO2 (55 percent reduction) saved. If every home in the United States were to implement these energy-saving technologies, it would be the equivalent of taking all the homes in California, New York and Texas – 32 million homes – off the power grid.

For more information on Ford’s MyEnergi Lifestyle program, visit the newly launched MyEnergi Lifestyle website, which highlights the collaboration, products, 2013 winners and much more: www.myenergilifestyle.com.

ABOUT FORD MOTOR COMPANY

Ford Motor Company is a global automotive and mobility company based in Dearborn, Michigan. With about 203,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford aggressively is pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience, and data and analytics. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford, its products worldwide or Ford Motor Credit Company, visit www.corporate.ford.com.

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